Face it. Search engine rankings are crucial to the success of your web site. If you want all that free, organic search from search engines you will have to learn how to improve your search engine rankings. The main search engine you should be focused on improving your rankings is Google.
Why Google? Reality is, Google currently holds a 77% market share of all search engine business. Google handles something like 300 MILLION search queries a DAY. With over 8 billion pages in the Google index (and counting!), you need to have your ducks in a row and learn how to improve your search engine ranking… or else you will get lost in the Google index.
There is so much garbage out there pertaining to certain theories of how to better your rank in the search engines. We all (should) know that Google likes the following factors of a web site – and ranks a site with these factors in mind:
Keywords in url
Keywords in content (and near each other)
Link Popularity (links pointing TO your site)
Keywords used to link to your site
Over-all theme of the site or page
Now, I have to mention that Google doesn’t mention optimizing meta tags, however, my post earlier showed Matt Cutts himself in a video talking about why it is important to optimize description tags.
Improve Search Engine Rankings – The Myths
Yes, there is a lot of false information going around about how to boost your site in the search engines. Your first step in learning how to improve is to learn what is BS – and what is NOT. Jonathan Leger has a great new (free) report out on search engine myths. Jonathan defines them… and breaks them with solid, proven facts backed by tracked testing.
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These are some of the search engine ranking myths Jonathan debunks:
Myth #1: Google Knows All and Sees All
Myth #2: Google Will Not Rank Duplicate Content
Myth #3: You Must Get Links From Related Subject Sites to Rank
Myth #4: Your Site Must Focus On One Subject To Rank
Myth #5: High PageRank Means Good Rankings
Myth #6: To Maintain Good Rankings, You Must Add New Content
MYTH #7: THE BIGGEST MYTH: Ranking In Google Is Hard!
Improving your search engine rankings is not hard
Sorry, but improving your rankings in Google is not hard – if you know what you’re doing. Think about Google, and what their goal is. Their goal is to provide their users with the fastest, most relevant search results possible. Heck, they are the only website that I can think of that has the goal of getting visitors OFF their site as quickly as possible!
If you play by the rules – learn what Google wants – and take the time to de-program yourself of all the inaccuracies regarding better search engine rankings, you will do fine.