Let's Keep In Touch!
Enter your email to the right
and I'll let you know when there are
new posts at PotPieGirl.com.

My 5 Favorite Keyword Tools

by PotPieGirl on January 13, 2009 · 22 comments

Free Keyword Research Tools I Love –

Needless to say, the past two posts about how I do keyword research and keyword research questions, have caused a good bit of email to me lately. There seems to one big question amongst the majority of these emails – “Jennifer, which keyword research tool do YOU use?” I figure that as long as we are on the topic of keyword research, that this is a great time to spill the beans on the tools I use and love.

Before we get started, I want you to know you are more than welcome to use my free keyword tool that is right here on this site. Just look up top for the “Tools” page. There is also a free Google Rank Checker Tool on that page too.

Fact is – I Use 5 Keyword Research Tools

For me, keyword research is all about getting to the BIG picture of a small niche market. No one tool tells me everything, but when I use my 5 tools together, I get a lot of information. Not only are keyword tools good for finding these phrases, but they are also AWESOME at brainstorming for related keywords.

I LOVE tools that help with my niche marketing. I tend to spend a lot more money on tools than I do on systems or plans. To me, if I can find a tool that saves me time, it will, in turn, make me money. When you’re a one-woman show (or a one MAN show), time IS money.

Now, it might take a while for someone who is new to all this to know which tools are right for them. I highly suggest learning how to do keyword research by hand (ie, the old-fashioned way) before ever looking to pay for any tool that claims to do it FOR you.

Internet marketing tools don’t make money for you – they help you make more money by improving the results and making your research more efficient. ie, they should make your life easier.

Ok – so, let’s take a look at what keyword research tools ol’ PotPieGirl uses every day (yes, if I am working, I use these every day.)

My Top 5 Keyword Research Tools

1. My Brain (free)

Yes, my brain. 80% of the time, my brain works well for me. The other 20% of the time, well, I don’t know WHAT the heck happens, but it refuses to participate…lol

The best part of your brain is that you already know what keywords you should be looking towards. Know why?

Because we were all consumers long before we were online marketers.

When we turn off the marketer and ask ourselves, “Ok, Self, If I was looking for this product or information about this topic online, what would I type into Google? Would I type in something different if I was new to the topic as opposed to what I would type if I was looking for some place to buy it?”

Then, simply make a brain-storm list of the words that come to mind. Don’t worry about competition or any of that at first…. just write ‘em down.

Your brain is a darn good tool if you let it be =)

2. Google Keyword Tool (free)

Google gives PLENTY of free information about keywords. You can type in a seed word and get tons of related phrases and synonyms. Or, heck, you can just as easily put the url of the sales page into the tool and let Google tell you what THEY think the page is about.

3. SEOBook Keyword Tool (free)

Yet another wealth of information for keyword research. These 3 tools so far are plenty for the beginner internet marketer and offer a TON of information on their own.

4. FreePPCSpy.com (free)

This is a VERY cool little add-on for those that use FireFox (doesn’t work for Internet Explorer, but you shouldn’t be using Internet Explorer anyway…lol).

Once this is easily installed, you can click a little button when you run a Google search and instantly see what keywords each PPC/AdWords advertiser is using. Now, this is really great for those using PPC, but it is also great for we “organic marketers” too.

Here’s the thing…. if someone is PAYING for traffic from that keyword, it has a very high chance of being a well-converting keyword.

There is an optional upgrade for this that I do have (and it’s very, very good), BUT you do not HAVE to upgrade. You can just use the free version for as long as you like. The video on that page shows exactly what this does. It’s pretty nifty.

5. SENukeFree.com (free trial)

This software is THE BOMB! It is so powerful and does SO many things, but it also can be dangerous if used improperly or unethically. It didn’t take me long to realize that I needed this software in my internet marketing tool box.

What’s it do? Lordy, it does EVERYTHING…lol!

Imagine this…

You know that intitle/inanchor keyword research technique I showed you the other day? Well it does that behind a proxy so you don’t get that nasty 403 error from Google.

Big deal right?

Ok, imagine this….

You go to the Google Keyword Tool and get this huge list of keywords. Then, you click a button and all those keywords get put into a new window. You click a button and it starts TELLING you which keywords you should use and which you shouldn’t bother with. Literally – the results say things like “Easy!” or “Don’t Waste Your Time” and other variations.

The keyword/niche research part of this tool makes it awesome by itself, but that is only ONE little thing it does.

Have a video? One click and watch as it submits it to all kinds of video sites.

Have an article? Watch as it submits unique versions of your article to all kinds of places – including making blogs with it!

Want to get those articles indexed? The software keeps all the urls of the new blogs and articles it just posted so you can then go to the social bookmarking area and watch as it bookmarks all your new articles and blogs.

Rss feeds? Yup, it remembers them too – and you can watch as it submits your RSS feed all over the place.

Want to use a pen name? Click a button and watch it create a pen name and a gmail account for you. Then click another button and watch as it creates new accounts for you at TONS of 2.0 type sites. Then, click another button to verify your new accounts.

When you use the article area or the bookmarking OR ANY of it, the software logs you in to your accounts and handles ALL that. You get to watch the software do all that work FOR you… literally.

Since this post is about keyword research tools, I’ll hush and get back on topic. Before I do, I want to add that I do not provide training for this, nor do I provide support for this software. There is EXCELLENT training, support, and a forum available to all who use it. This software is not for the faint of heart, but it is a MEGA tool when used properly (AND a REAL time saver, too!)

There is a free trial and if you’re curious, I recommend getting it and playing around with it so you can decide if this is something you could use. Check it out here

What About Back Links?

Yes, knowing good keywords is awesome in itself, but you need to be able to determine how many back links you’re going to need to rank where you want to rank in Google. As I demonstrated in a previous post, I use back link analysis tool for this. It’s a quick and easy tool that gives you a speedy snapshot of what you’ll have to do to rank for a certain keyword query.

I like it a lot. While it is not really a keyword tool (tho it has a research function), it is something I use to get the BIG picture. You can find the backlink analysis tool here.

Ok, kids, there you have it – PotPieGirl’s favorite keyword research tools. I am SO excited because NicheQ is going to be released Tuesday at noon EST. I know I am supposed to get busy promoting it, but honestly, I just can’t wait to get my HANDS on it! (What Is Niche Q? Click here to read my post about it.)

I plan to be VERY busy creating new sites and projects the next few weeks. Since One Week Marketing was released, I’ve felt too busy (and a bit over-worked/over-whelmed) to even THINK about starting something new.

As of tomorrow at noon my time, I am making it a top priority to put creating my passive income streams BACK on the front burner. NicheQ will be a HUGE time saver for me…. I can’t wait!


Garry Conn January 13, 2009 at 3:42 am

Awesome list Jennifer. I have heard of all except #5

Nate January 13, 2009 at 6:17 am

Yeah, why haven’t I heard of SENukefree.com… sounds awesome!

Adam Bshero January 13, 2009 at 4:47 pm

Great post yet again. I have used actually all except SEnuke. Obviously you are a fan, but after viewing the sales page, do you feel that the article spinner is necessary?

I have submitted many of my articles to multiple article directories and have had them all rank for a time (I didn’t build backlinks to all of them.

What is your opinion on the so called duplicate content penalty?

Adam Bsheros last blog post..Internet Marketing Statistics – Google Analytics Is The Only Thing You Need

PotPieGirl January 13, 2009 at 4:55 pm

Hiya Adam =)

Yes, I like the spinner part – especially where I can spin the titles and descriptions of book marks to make them each unique. The main reason I don’t use a mass-submit type article software (ie, same exact article to thousands of sites) is because I want at LEAST a unique title for my content.

As for Duplicate Content – the only real “penalty” to it is when the exact same content is found within the SAME WEBSITE.

There is SO much mis-information about Duplicate Content, isn’t there? If you send the same exact article out to hundreds of web sites, there is no “penalty”. Yes, most of those will get filtered by Google (put in the omitted results of a search), but there is no “penalty”.

Thanks for the questions!


charles palma January 13, 2009 at 5:00 pm

Yeah.. My brain too. It’s 100% useful along with Google Keyword Tool.

charles palmas last blog post..Photobucket – free online image hosting

Donna Brewer January 15, 2009 at 4:23 am

Great post Jennifer, we are looking into SENuke it sounds like it does a lot for you. I am just a newbie and I am a bit overwhelmed with all of the information I always look forward reading your articles and post.

Donna Brewer

Neo January 16, 2009 at 9:56 am

Good post Jeni. Your posts are helping me a lot to be a good SEO. Daily, whenever I get time, I search for blogs and try to gain my knowledge. You are one of very few whom I love to appreciate for their blogs.

Azeemi January 19, 2009 at 1:06 pm

Nice tools Jeni really much helpful post you have done. I mostly uses Google keywords suggestion tool before reading your post But now i try some more tools which are you explained in you post. thanks for sharing.

Alex January 21, 2009 at 5:11 pm

The brain does work! Apart from using SEO tools everyone should deeply analyze keywords with their own minds.

One thing before I pick a keyword is to think if that keyword will potentially drive leads for a specific niche. Here’s what I do… for example I’m promoting a “Quit Smoking” ebook.. the most relevant keywords would be.. “Quit smoking”, “How To Quit Smoking”, “Quit Smoking Tips” “Quit Smoking Books” “Quit Smoking Help” and so on..

People that will type such keyword are definitely desperate to Quit Smoking.. :)

It works…

However tools are important as well.


Alexs last blog post..Commission Blueprint – Is It A Scam ?

Jerry January 23, 2009 at 11:40 pm

Keyword research is very important if you want t rank well for keywords that are competitive in your field. Lots of good resources here to use.

MarbleHost.com February 12, 2009 at 10:17 am


I’m using google keyword tool and wordtracker. But since this is a new keyword tool and 30 days for free, I might have check this out. And have a time to check if it is the best. Thanks for sharing it.

visiblenet February 28, 2009 at 9:36 pm

Love the “my brain” tool. Usually the first place one goes for suggestions, very clever. We find that combining Google’s kwd tools with a few other services tends to do the trick most times. Sometimes though, you’ve got to break out a few less known ones to dig deeper or extend list you’ve already been building on. We have found success using Trends, Keycompete, Wordze and a tool we’ve developed for use in-house. Seems to be a good mix for us.

Thought readers here may be interest in trying our in-house tool. We offer it in basic form for free on our company website. Check it out if you want and be sure to send us any feedback or suggestions for improvement. It’s basic, but quick, easy and covers a wide range of term suggestions.


visiblenets last blog post..Business – Programs – Marketing – Services – Visible.net | Get Visible, Be Visible

mike March 8, 2009 at 6:49 am

In addition to post, the free utility synonymbase.com for selection keywords and as similar(wow!) keywords ;)

keyword-research.info March 30, 2009 at 1:53 am

Good list PotPieGirl. I use many of the same strategies. Some other good free tools are the dictionary, thesaurus and wikipedia. I just tried a tool called wordpot which looked very promising. It has both a free and paid version. Here is a list that I’m working on for my website:

SEO Expert Services April 26, 2009 at 11:03 pm

A good way to get keyword suggestions is to use Google Adwords keyword tool. First, you need an Adwords account. Then start a new PPC campaign for your site and use the keyword tool to find not only keywords that people have searched on but also their monthly relative search volumes.

SEO Expert Servicess last blog post..mark farrell added a blog post

Bestlistingz.com May 6, 2009 at 1:07 am

I have been using google, but will try the others. Thanks for the info!

Eric Transue June 5, 2009 at 8:14 pm

Great list, I use 1,2 and 3 with great success and will look into 4 and 5 soon. Thanks for the info!

Ken Lyons June 9, 2009 at 9:55 pm

Pot Pie Girl,

Can I add one more to the list?

WordStream – the only keyword research tool that harvests keyword and query data from your own, private log files.



Ken Lyonss last blog post..Using Twitter for Internal PR

Barry July 30, 2009 at 5:14 pm

I have used Jennifer’s techiniques almost exclusively and have been able to re-invest profits from her methods into the tools she has listed here, which are excellent. I’ve taken the time to write article marketing software product reviews of the tools I have used (including Pot Pie Girl’s One Week Marketing) to get to the point of positive cash flow from internet affiliate marketing for those who are interested in a different / newbie perspective. Stay positive, subscribe to PotPieGirl.com and just keep working it. You CAN do it!

Cas August 30, 2009 at 12:23 am

Hello, PPG. I’m considering taking the free trial of SENuke to launch my very first affiliate attempt. Yes, I’m still in the extreme newbie stage of reading, reading, and more reading. I currently don’t have ANY money to purchase OWM or join WA, which will be first on my list once I have the wherewithal. I want to take your advice to create a blog, write some articles, etc that you advised with your blog about what you would do with no list, no website, and no money and link it to a good affiliate product. Well, I’ve found the product and am ready to start writing, but my question to you is- Once I have my articles and blog set up, should I use SENuke to launch it out? Do you still recommend it or is it “blackhat” tactics. I will not be linking to any site I actually own, still, if it’s unethical, I would probably not use it. Thank you for any suggestions or advice you can provide on this!

Comments on this entry are closed.

Previous post:

Next post: