Looking Back On The Past Year
It’s that time again. Time we say good-bye to the year past, and welcome in a brand new year. New years are so bright and full of possibility – very exciting for me. However, 2009 was a fantastic year for me and it’s sad to see it go. Is anyone else in shock that it will be 2010? Twenty-Ten!??!?! Wow! I remember being little and trying to do the math to see how old I would be in the year 2000 and thinking ‘WOW, I’ll be OLD”. hahahaha! Funny how “old” doesn’t mean quite the same thing anymore =)
Thank You, 2009
2009 was so wonderful…and also full of ups and downs. Many “bittersweet” moments… my son got married, my daughter graduated high school and started college… youngest started kindergarten…. I became a grandmother (yay! That’s a picture of me and little Miss Hanna on Christmas Day. She’s just awesome!). We took some wonderful vacations, were blessed to be able to spend time with great friends and family. I had surgery… my hubby had surgery… we lost a terminally ill loved one. In short, LIFE happened in 2009.
Business-wise, 2009 was great and I am very grateful. I am also very thankful that I have the ability to work as hard as I do and the support of those I love the most.
Goal-wise, well…wow! As I have been closing out the 2009 books and taking a look at how everything went, I am amazed that I not only hit every goal I had for myself…but actually surpassed them.
Funny tho, one of my goals was to be able to earn a certain amount in a month via AdSense. Now, I am not a big AdSense marketer, but I do use it here and there so I set a goal for myself for a particular amount earned in a month.
I hadn’t hit that goal all year long… until… TODAY. Literally, today, December 30th, I hit a monthly earnings goal with AdSense….lol! So, that last goal DOES get to be checked off after all =)
Goals for 2010
This is my favorite week of the year… the week between Christmas and New Years. This is when I tear into all my stats for the year, looks thru my various campaigns and all that good stuff, and really SEE what worked, what didn’t work…what I want to amp up…and what I want to discontinue.
I’m not big on New Years Resolutions. There seems to be something about January 1st that makes people put so much pressure on themselves to make all these drastic changes…crazy. To me, EVERY DAY is a great day to make a small change in your life. One small change a day can mean a totally re-worked life within a year, ya know? But anyway…
I’ve been trying to set my goals for my next business year. I knew as soon as I stood up a bit ago to go get something to drink and tripped over a boot on my office floor that my very first goal is to clean my office. Lord have mercy…. it’s driving me nuts! I’m accustomed to tripping over a cat or a Barbie…. but my OWN BOOT? Sheesh!
Otherwise, I know I want to set myself to be able to outsource more. The funny thing is, it sounds so easy.. hire someone to do your work. Simple, right? But its not so easy for me. I’ve been totally hands on for just about 3 years now working my tail off. It’s habit for me now. Changing habits is hard, but I’m getting there. I know it’s time for me to scale and leverage…and learn how to work ON my business – not IN it (if that makes any sense). I also have so many great things going on in diverse areas that there’s no way I could do it all myself – so I won’t. It’s time for me to improve my ability to be the conductor….and stop trying to play every instrument in the orchestra.
In short, I’ve worked really hard to get to this point, so I need to stop fighting myself and do it. Do you do that? Maybe it’s a “mom thing”. Ya know, we work so hard to raise our children – so hands on and so involved – that we have to fight ourselves to let go and realize we accomplished our goal. I dunno… maybe its just me. One thing I do know is that each time I “let go” and outsource something, I feel so GREAT knowing the work is getting done and I am free to work on something else… or not work at all.
Anyway, I’m rambling…thinking out loud (sorry if that’s scary…lol!!!)
As for financial goals – I’m gonna boost my over-all goal by a certain percentage tho I’m not set on exactly what percent yet. I want it to be realistic, yet challenging. Also, this year I am doing more campaign-specific goals which I didn’t do last year (2009). This past year, I set an over-all amount that I wanted to hit (both gross and net), but I didn’t break my goals down per project. This year I am.
I am going to try and avoid a set $ amount and instead have a goal of a certain % increase over 2009. Why? Well, honestly, the $ numbers aren’t a real inspiring goal for me anymore. If every year is as good dollar-wise as 2009 has been, I’m good. Heck, I’m beyond good – I’ve been extremely blessed.
But let me ask something that might sound vain (and I’m sorry if it does – not intended to)…. How much money does someone really need?
When I started all this in 2007, my main goal was to be able to make enough online so that I didn’t need to go outside the home and work. You know, as in get a “real job”…lol. Once I accomplished that, I set a goal of a certain amount I wanted to earn each day that added up to a number for the year that I believed would give me peace of mind.
The daily goal in 2008 was $273.97. I wrote that number in pink highlighter ink on a sticky post-it note and stuck it on my wall next to my computer – and it’s still there now. It’s my “peace of mind” reminder. It keeps me balanced and focused…and calm. That number, if earned every day, 7 days a week, 365 days a year, means I bring in 6 figures – 100k. It amuses me now to think I really believed I could do that. My goodness, it would’ve taken me like 3 YEARS to earn that in my old job as a managing golf pro! What in the world made me think for even a second that I could generate that kind of income ONLINE?
But that was my number. To me, that amount meant I could lay my head down each night at peace knowing whatever financial challenges were thrown at me, I could handle it. As someone who was once a broke single mom:
money = peace of mind
NOT having money is stress…it causes problems…it hurts. I know that. All money does is take care of the problems that NOT having money creates (thank you, Chris). For me, the number one problems that NOT having money creates are stress….and fear. I wanted those problems gone and $273.97 a day seemed like a good number to erase those issues.
Oddly, I started out with goals that would stop pain and stress, but as 2008 came to a close and I realized I was really hitting my goals, something else happened that blew me away.
I became hopeful, brighter, optimistic…almost like I somehow empowered myself to do ANYTHING I set my mind to. What’s weird is it’s not really the money as much as it is being able to see real results from your actions and hard work. Once I made my first sale in February of 2007, I knew that if I could make $7 online, I could make 7 million – it was just a matter of time, repeating and learning, and butt-busting hard work….oh, and a nice dose of patience…lol.
So when it came time to set goals for 2009, I sat and played with numbers, read a lot about creating financial business goals (which I really didn’t know much about before), but each time I came to a number, it didn’t have the challenging feeling in my gut that I need. Suddenly I just blurted out a number, my hubby grinned, and I laughed because it WAS a really crazy number to shoot for.
And I’ll be damned… I hit it.
For 2010, I need new goals, but I know myself well enough to know that $$$ aren’t gonna challenge me. I’m a golfer – I’m out to beat myself. If any of you golf, you know that golf is one sport that your biggest competition is YOU. So my goals for 2010 will be to beat myself =)
Complacency and contentment are NOT good business traits – never get comfortable. Challenge yourself – and don’t be afraid to do it. If you work hard everyday to reach those goals, you can not fail – even if you don’t hit those goals. Working hard to make your life better is NEVER a failure. Never EVER.
Write your number down and post it where you can see it while you work. Don’t just pick a random number, pick something that MEANS something to you…something you can feel. I could feel $273.97 a day in 2008. I could also feel $78.90 a day in 2007 (that was my first goal to get to $2400 a month…a number I wanted so I didn’t feel I needed to get a “real job”).
Above all, remember that all of this is not about choosing a destination – it’s all about the process and creating checkpoints for yourself to follow along the way. Everything you DO to reach those checkpoints along the way is a success.
You can not fail when you keep moving forward.
If I could give just ONE THING to each of you that have managed to somehow tolerate reading this so far, it would be to give you the empowerment to KNOW that you can do ANYTHING that leads to the knuckle-headed raw determination to keep moving forward and go GET what you want.
No one is gonna give it to you and the only person in the WORLD that can stop you – is YOU.
I’ll stop rambling now (again) =)
2009 Highlight Posts from PotPieGirl.com
Whew… I got long-winded above, didn’t I? My apologies…and super glad you’re still here…lol!
I took a stroll thru my posts from the past year here at PotPieGirl.com and decided to pick one (or maybe two) from each month that I think are worth either re-reading, or reading if you never have.
Let’s see what I came up with:
January 2009 –
January had some really good posts so it was tough to pick. There’s posts on keyword research, getting Google to index your lenses, how to start with internet marketing….lots of stuff, but I like this one for my January pick:
February is always a great month for me. My birthday is in February… my online marketing anniversary in also in February…and I’m a big fan of Valentines Day, too! Here is one of my favorite posts from February 2009:
March was a quiet month, but it also had one of the most important posts I’ve written. It’s about back links and the importance of how they work:
April had a lot of good posts, but one of them sticks out for me – the first time I made a video tutorial. Lordy, lordy, I am not a tech-wizard, that’s for sure!
May was a very quiet month. I had surgery and was out for awhile… we also had a loss in the family. However, in the midst of all that I managed to write a post that I really like. I went off about how exhausting it is to have everyone and their brother trying to sell your something online:
June had some great content here at PotPieGirl.com, but there are two posts that have really helped people learn how to create an ebook and how to sell an ebook using PayPal. Yes, I even have a bunch of my “fancy” graphics and pictures to walk ya thru the steps to get it all set up.
July had a post that I think is a big help. Ya know how you can search for a keyword in Google and it seems the results keep changing – even when you search back-to-back? Ever wonder why?
August had a post that has a video on it that my husband shared with me. Absolutely mind-boggling!
I think September had one of the most important posts I’ve ever written. It’s on a topic that has crossed all of our minds as we work and learn this business.
October was pretty darn quiet. Was on vacation and stuff most of the month, BUT I did manage to crank out one really good post about all these FTC changes.
Who Is The FTC After?
I did a case study on Google ranking of a Squidoo lens and reported the case study results here.
Also, I taught everyone how to get those cool snippet links in your Google listing. These snippet links in my Google listings have been very effective for me – not just for Squidoo lenses, either (tho they are really easy to get for a lens).
Well that brings us to December 2009…and I’ve already typed enough in this ONE post to equal like SIX posts, but I still had some other good posts on the new Google real-time search results and talked a lot about converting your traffic into sales (good post for those struggling to make sales).
Happy New Year!
So, how are you closing out 2009 and getting ready for 2010? Any new goals? I’d love to hear them!
I hope everyone has a wonderful and SAFE New Years! We will be celebrating here at home with friends. January 1st is also me and PotPieDude’s wedding anniversary so we have something extra to celebrate when the countdown to the new year is over.
My best to your and yours! See ya in 2010!