How Would You Sell Them?
Yes, I said it… hot dogs. Today we are going to talk about hot dogs – more importantly, how to SELL hot dogs. What in the world do hot dogs have to do with making money online? Well, actually it has a lot to do with it. Sit back and enjoy another trip into the weird mind of PotPieGirl.
Congrats! You’re a Hot Dog Vendor
Well, it’s been decided that YOU are going to sell hot dogs for a living. You got your hot dog cart…you got the buns and the weenies and all the cool stuff that goes with it. Awesome, now you’re ready to rock and roll.
Selling hot dogs should be easy, right? I mean c’mon, EVERYBODY loves hot dogs, don’t they? All you gotta do is put yourself and your hot dog cart where the people are. Easy.
So, you think about a place like downtown New York City. Tons of people there, right? Should be a breeze to sell a ton of weenies each day.
But wait – there’s also tons of OTHER hot dog vendors in New York City, too, aren’t there? You bet there are!
You’re gonna have to compete… get there early, get a good spot, offer something a little different than the rest of the vendors…..whew, you’re gonna have to like WORK.
Sure, there’s tons of people there and sure, you’ll probably sell a few, but you’re gonna work your tail off, jump up and down, and stay on top of things to get that piece of the market. There are also plenty of vendors there already that have been doing this for YEARS. They know what they’re doing… they know their market. In short, they are established and experienced and just might run your little hot dog business into the ground.
So, okayyyyyy….maybe downtown New York City is not the place for us. Maybe we need to take your hot dog cart to a place where there are a lot of people, but not any other hot dog vendors.
That should be easy, right? If you’re the ONLY hot dog vendor, you shouldn’t have to work so hard, ya think?
Yeah, well what if you find a large group of people somewhere every, single day BUT…..they’re vegetarians.
Think you’ll sell any hot dogs even tho you are the ONLY hot dog vendor for miles?
Not thinkin’ so.
We need to rethink this….
Ok, what if you park your hot dog cart right near a construction site that has a large group of workers? Now, that could work! Only problem is, it’s winter….they aren’t working now, but maybe they’ll come back soon….maybe?
Or maybe you could park your hot dog cart right outside your house…whatcha think? People come by now and then…maybe someone will want a hot dog AND be willing to pay you for it as opposed to going in THEIR house and just cooking one….maybe?
Selling Hot Dogs Is Too Hard!!
Sheeesh, this big idea to sell hot dogs suddenly got tricky. Perhaps it’s too hard and you should just quit before you even got started? You can park that hot dog cart in your garage and make your family eat your hot dog supply for the next 5 years….lol.
Not the answer. Quitting before you even tried is how I define “failure”. Let’s get back on this and make YOU a Hot Dog Tycoon!
So you gather your wits and get out there and take a look around. You suddenly drive past a good-sized high school or college that is right next to a park…and there’s no other hot dog vendor around.
No, you probably won’t see as many hungry people as you would in New York City, but you definitely will see more hot dog eaters than you would with the group of vegetarians…and you won’t have to wait to SEE if someone shows up as opposed to the construction site….but it could work – with a LOT less work on YOUR part.
These folks are hungry AND they eat hot dogs…you are positioned to be found without having to jump up and down and carry on the BE found.
You put yourself where you can be found by people that are looking for what you’re selling.
Hello? Tap, tap….can anyone hear me?
Put your offer where you can be found by people who want/need your product…and where YOU don’t have to work so hard to BE found.
Making money online is the same way… especially with affiliate marketing. Sure, those high-gravity Clickbank products are cool…and people are obviously buying them – BUT tons of OTHER affiliates are also SELLING them (New York City).
And yup, you can take that high-gravity product and get it found for a totally unrelated keyword…..so what? (think the vegetarian group). They don’t want what you’ve got so why offer it them?
Or… you could work one itty-bitty keyword that is very relevant, but the search volume is super, super low….and then fuss ’cause you aren’t getting massive traffic and results from that one web page (think the construction site). You can’t MAKE people search for a keyword more than they do. You have no control over search volume. You’d need a group of those itty-bitty keyword pages to have an impact on your sales and traffic-levels.
Or maybe….just maybe… you could pick a less-competitive product and have YOUR “cart” be found in a little nook (niche) where you don’t have to work so hard to get there and STAY there….AND, people WANT what you are offering.
You can do the same thing with a high-gravity product, but the odds of finding that little nook where you can be found and stick there are slim. Not IMPOSSIBLE, but slim. The folks you are competing against are not all one-man/one-woman hot dog carts – they are multi-cart owners who have lots of people working for them and deep-pockets to MAKE it work (and KEEP working).
Pick your battles. Use your time wisely.
Sell hot dogs.