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Google Caffeine – What It Means To YOU

by PotPieGirl on June 10, 2010 · 70 comments

Introducing the New Google Index


You may have heard talk about a new and improved Google index called Google Caffeine – but we had no idea when this new Google index would be released. Turns out, it has been released now and is slowly making its way to a Google data center near you. What IS Google Caffeine? And more importantly, what does Google Caffeine mean to YOU? Keep reading and let’s talk about this…



Old Google vs New Google


Before we get into talking about the “new” Google – Google Caffeine – we need to back up and talk a bit about old Google and how their search index worked.

Early in 2009, I did a post about how Google indexed web pages. In short, indexing was done in “layers” or stages. First, they would find your url, then over time, it would be released into the main Google index.

Ever done a site:YourWebsiteNameHere.com search on Google only to find that Google DID find your new site or new web page, but when you search for your keywords, your site or page is nowhere to be found in the main Google index?

This happened because your site (url) was stuck in transition – meaning Google found you, but needed to wait until their main index updated to ADD you to the main index.

Indexing happened in steps or phases. When your site or url was added into the main Google index all depended on how often Google updated their main index.



Updating The Google Index – Some History


Back in 2000 and earlier, Google updated their main index about 1 time every 4 months. So yes, that means that webmasters could very possibly have to wait FOUR MONTHS to see their site/url start ranking within the main Google index.

FOUR MONTHS! (feel a little spoiled now that we can complain if we aren’t indexed within a WEEK?)

Then, in 2001, this “little” event happened called 9/11. Google struggled to keep up with requests for fresh and new content relating to this horrific event – in fact, they COULDN’T keep up. Google realized that something had to change.

Google then went to updating their main index once a month. And this is a BIG process. Google is not one single main index – they are actually comprised of numerous data centers all over the world. This means that you and I could search for the same phrase…and get different results. It is a major process attempting to get all data centers to show the same results.

So, to summarize, getting Google to find and release your site/url into their main index was kinda like waiting on a bus.

You wait for the bus (build your site/url and leave something to help Google find you). Finally, the bus shows (Google crawls/finds your content) and you get on the bus. Now, you wait until the bus drops you off at your destination (your online content gets released into the main index).

Now, that is a very simplistic way to look at how Google finds and indexes new web pages, but that is the basic concept. Your “bus ride” (ie, how long it took your new web content to SHOW in the main Google index) all depended on how soon until the next monthly index update.

Thing is, this is now how “Old Google” did things…. but that has all changed now that Google Caffeine is here.



Google Caffeine – What Is It?


First, let’s explain some meaning behind the name “Caffeine”.

Old Google was decaf…. New Google is caffeinated. Old Google = slow with no kick… New Google=fast and kickin’.

Google Caffeine is not an algorithm change… meaning it is not something designed to change HOW Google ranks web pages (ie, ranking factors…ranking signals…). It’s not an optimization thing, for the most part.

Google Caffeine IS a change in the way Google finds and releases web content into the main Google index.

It’s faster… claimed to contain 50% fresher results.

Instead of being a “phased” indexing process… it is now more “real time”.

It’s the difference between waiting on a bus… and saying “Beam me up, Scotty”.



Old Google vs New Google


image credit

This is a BIG difference in the time it takes to get new content into the main Google index!

Let’s work with an example based off my own understanding of what is going on.



Google Caffeine Indexing Example


From what I understand, new content – fresh content – on a topic will be found much more quickly AND will be able to be FOUND in the Google index very quickly (like within seconds).

Now, in essence, this does not affect your rankings in Google – just how fast your content is found AND released into the main Google index.

But let’s take this example of how Google Caffeine could affect your Google rankings.

Let’s say you have a Squidoo lens about growing apples.

It sits pretty day after day in the Google index, ranking well, bringing you some traffic. The competition is not tough so you don’t have to do much to maintain your top ranking.

All is good in apple land.

Then, one day, this major news story breaks about a serious health threat due to apples – specifically the way apples are grown.

BAM – the Google results for your keywords will now be saturated with “real time” news and updates about this situation. They will rank above you (from my understanding).

How to counteract it?

If this happened to me, based on the way I understand the new Google Caffeine to work, I would totally update my lens with new content and info relating to this apple situation. I’d then make sure it gets “talked about” on Twitter and/or other social networks so my apple lens might be part of the new “fresh” content that Google wants to offer its users.

Ya see, that’s what it is all about… Google wants to be able to offer it’s users the newest, freshest, and most up-to-date info on the topic they are searching for.

I think that is pretty cool.



Consumer Expectations From Google


User/consumer expectations of Google have changed over the years.

Personally, I can say that even though I used the internet back in 2001 when 9/11 happened, it wasn’t my first thought as to where to get information. I still relied on primitive things like newspapers, TV and news…. radio. It never crossed my mind back them to hop on the internet and get current information.

Today, totally different story. The FIRST place I go for information is the internet…. specifically Google. I have a sneaky feeling that I am not the only one who has evolved this way.

Google is evolving to meet our needs and our expectations as consumers.



Is Google Caffeine Showing For YOU?


While Google has said that Google Caffeine is now live, I don’t believe that it has made its way to my data centers as of yet. There is this site where you can compare “Old Google” search results right next to “New Google Caffeine” results (with no personalization) and when I do that and compare to my own Google results – I believe I am still seeing “Old Google” results.

Note: The site to compare old vs new is here.

I imagine this will change over the coming days as Caffeine makes it way around the globe.



How Will Google Caffeine Affect YOU?


Please keep in mind that this is all my opinion and feeling after reading a LOT about all this “New Google” stuff. NO ONE really KNOWS what Google does, ok?

I am thinking that the big sites might have some issues. BIG sites – think Amazon.com, etc… BIG sites. There sites are full of catalog type pages that I don’t imagine they do much link building too nor do they do a whole lot of social marketing for.

But, as I poke around, it appears that when Google claims that Caffeine will be a BIGGER index, they just might mean it. Comparing site: type searches for a lot of sites, I see MORE pages indexed in the “New Google” index than in the old.

In fact, the official Caffeine announcement on the Google blog puts Caffeine into a crazy perspective:


Caffeine lets us index web pages on an enormous scale. In fact, every second Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second.


Three miles taller EVERY SECOND! Holy cow! That statement alone was a WOW moment for me!

I am in agreement with this post that says they believe news sites and blogs will come out on top with Google Caffeine – and Matt Cutts from Google has apparently confirmed this (and needless to say, this pleases me ;) )

Fresh relevant content released into the Google index faster… that’s what it’s all about.



Will Your Ranking Change In Google Caffeine?


Maybe, maybe not. As I’ve felt about the “Old Google” index, I feel the same about the “New Google” index – the more competitive the query space, the harder you need to work to get rankings and KEEP rankings.

If Google is “hungry” for content and they don’t have much to offer, your rankings should be more stable. If your keyword space is really dynamic (ie, competitive), you’ll need to work. I don’t think that changes with Caffeine – unless some timely news event happens or the trend suddenly changes.

If you’re looking for a keyword to work with that you don’t want to exert that much effort into, check to see what Google has found in the last 24 hours. Are they hungry? Or are they finding a buffet of content to return for a user search?



Will You Need To Constantly Update and “Freshen” Your Content?


Again, this is a maybe-maybe not type answer. If your rankings and traffic are fine, then you should be able to continue with business as usual. However, if you see major changes in your rankings, you’re probably gonna want to get to work.

As I talked about in my Google Tiger-Tail Effect post back in December, Google is trying to offer their users the most recent content and comments on a hot topic as fast as possible. Those scrolling Twitter links on a search were a BIG hint as to what direction Google was trying to go in order to please their search engine users.

We, as searchers (not as marketers…lol) want the most timely and newest information on a topic we are searching for. If we do NOT want “new” results, HOW we search will reflect that.

For example, today a BIG thing happen with USC (University of South California) – it is MAJOR. All I have to do is type “USC” into Google and I’d hopefully get the “real time” information I am looking for.

As you can see, all I have to do is type – usc – into Google and the info I am looking for shows right at the top – pushing the usc.edu site down a notch.



But if I’m looking for USC football stats from the 1995 season, I, as a searcher, would not type only usc into Google – I’d type want I want…. usc football stats 1995 (or something like that).

And when I search like that, the Google results change to reflect what I am looking for.



Summing It All Up


What Google Caffeine will mean to YOUR online activities will vary from person to person and from site to site. I think trusted news sites, blogs, social sites, and user-generated content type sites might come out well with Caffeine. Larger “static” older sites might struggle, but that will remain to be seen.

As always, getting relevant and fresh content out on the web AND getting people “talking” about it (ie, linking within conversation) will be very important – now more than ever. The degree this will be necessary for YOU will depend on the dynamics of your query space.

In short, Google may have gotten faster and bigger – but did they really change THAT much?

Time will tell.



Matt Cutts Video About Google Caffeine and More Resources


I’m going to leave you with a list of content that I’ve read about Google Caffeine and a video of Matt Cutts talking today at SMX Advanced (note: the video was hard for me to hear – had to turn my volume way up – but it’s really worth watching and listening to)


PCWorld Article

Official Google Blog Post

SearchEngineGuide article

I’d love to hear your comment and feedback in the comments area. If you need more information about Google Caffeine, well, just search Google ;)



{ 68 comments }

Better Outdoor Lighting June 10, 2010 at 9:17 pm

It is probably useful to keep track of google trends a little more closely as they relate to your niches.

Maria (WriterGig) June 10, 2010 at 9:17 pm

That is fascinating, Jennifer. Thanks for the clear and detailed discussion of the Google changes coming or already here.

bj @ Droid Edge June 10, 2010 at 9:19 pm

This is great for those who keep on top of their content and constantly update. Which means blogs or sites that incorporate blogs, also forums and other social sites. I think small static sites may be hurt, though this may not be true for niches where there isn’t as much competition, or localized sites.

Thanks for the info, Jen!

Dawn June 10, 2010 at 9:19 pm

This is great to know. I had heard about Google Caffeine but had no clear understanding of what it was. So keeping things timely and relevant will pay off for websites.

JohnTheJock June 10, 2010 at 9:22 pm

Hi Jen,

I think this may benefit the wee guys.

It galls me when I search out keywords only to see that I would have to compete with an ezine Articles entry from 2006.

If i’m searching for tips on a particular subject, I don’t want to find an article from 2006, because all the tips will be outdated.

Valuable, and fresh unique content should always rule, but that’s not always the case.

I’m away for some caffeine,

Cheers.

Theresa Mayhew June 10, 2010 at 9:39 pm

Thanks for the explanation and your thoughts on how this may affect our sites. I think in the long run it will keep us all honest and our sites relevant if we’re out to create helpful content. For those who just want to create sites that link to their other sites for backlinks without supplying really useful content . . . they might be in trouble.

Ross June 10, 2010 at 9:41 pm

Great post Jen & thanks for the info, I work at a PPC/SEO company and our Google Rep didn’t even mention this when she visited last month! I think as you mention above, not much is actually going to change when it comes to rankings but we won’t have to wait for days or even weeks to get indexed anymore. I think this will give marketers who are impatient the boost they might need to see their article, blog or site on google. This will be particularly useful for article marketers who use high PR sites such as Squidoo and ezine and work using Travis’s bum marketing method & your one week marketing tactics. I think a lot of article marketers are turned off by the whole concept because the results time it currently takes to get listed is too long for some marketers – I think if this does what it says on the tin then we could have a whole lens, backlinks, articles & directory listings done & appearing on the 1st or 2nd page for the longtail in a single 2 or 3 hr session. What I am really interested in is to see the effect it will have on the smaller directories such as your own that you recommend we use for backlinking. I’m sure that there will be some issues that we will encounter but I will certainly speak to my google Rep about this & find out if she has any “inside info” which I will pass on. Thanks

Ron June 10, 2010 at 9:43 pm

Jennifer I have been following you since day one.(about six weeks now) Several times I had searched “make money online”, but never followed up. Everyone wanted money for info. Anyway , you are a God sent. I read the DAM Way, purchased OWM then joined WA then signed up for the learn-it course ,by Jackie. I am a full time dad, husband and electrician. Sometimes by the time I get home I’m done, on these days I go to your blog and just read.
I’m truly grateful I found your site. I’m truly grateful for all of the time you spend sharing with us. Thank you!!
A road has been paved all I have to do is stay on course.

Haggard@get taller naturally fast June 10, 2010 at 9:52 pm

Thanks for the good post. I have been a bit slack in putting new content on my sites. I guess I need to set a plan of putting fresh info on every few days to keep things fresh in Google’s eyes.

It seems one of them pretty much owns the first couple of pages on google for articles but the site is on down the line a bit. I have been wondering why. No I think I know.

Thanks again.

Lucy June 10, 2010 at 9:58 pm

Thanks for all your help and advice Jennifer. You are an inspiration to us all. Hoping to emulate your success one day! x

Shane June 10, 2010 at 10:01 pm

I was back on dialup back in 2001, so I sure didn’t go to the web for information, haha.

Thanks for yet another great post! I’m excited about seeing what kind of changes this’ll bring for new lenses and OWM campaigns.

Flo June 10, 2010 at 10:06 pm

How fascinating. Last weekend while searching the house for my expired passport I came across some letters my exchange brother wrote me more than 20 years ago. I decided to try and find an email address for him. He lives and teaches in Argentina along with the rest of the large family I lived with. I did a Google search this morning and I got Argentina Facebook posts from an hour before I searched. I found several news sites and articles that had been posted only a few hours before. I was amazed and now I know why. Unfortunately, I have not tracked the family down yet, but Facebook is banned at work, so hopefully I will snag them soon.

Noel June 10, 2010 at 10:23 pm

I’m not sure what to think about this just yet. There are Pros and Cons as with anything I guess. I LOVE this fact at the quick indexing of a new site/blog potential. However, the whole “set it and forget it” concept will surely suffer.

I definitely think that us little folk have a better chance of having our quality content found quickly and ranking a bit better. The key word being “quality”.

I do wonder about the long-tail keywords though.

I saw this video the other day on the warrior forum from google themselves regarding this:

http://www.youtube.com/watch?v=WJ6CtBmaIQM

Lorraine Arams June 10, 2010 at 10:27 pm

Thanks for letting us know about this but everyone must be getting a little jaded about all this stuff – all they are really doing is improving their business so they can make more money. It just so happens that for Google to make more money it affects so many more people!

It’s the same as with any business – you update your business model to keep abreast of changing times. The only difference is that Google is able to get a lot of “press” from it because they are Google – that’s it. Pot Pie Girl and all other internet marketers do the same all the time but not so many millions of dollars ride on the updates so they don’t get the same “air time”. Let’s face it – Google’s list is bigger than anybody’s!!!

Fizfaz June 10, 2010 at 11:11 pm

Good information. This absolutely will give advantage to blog with frequent update. How do you think about static website with static content?

Kelly June 10, 2010 at 11:57 pm

Thanks for this info, Jennifer. I do a lot of Jackie’s CCB type lenses, that don’t have a lot of competition – but with this new way of Google’s doing things, maybe a once a month or so small update to those could put them up above some of the more static competition.

It’s funny what you said about Amazon, how this could possibly affect those catalog type pages – I was thinking the same thing when I went over to compare old vs new.

Malathy Badri June 11, 2010 at 12:12 am

What an article! It is amazing how well you have prepared to present the facts.
Thanks a lot girl.

Cate June 11, 2010 at 12:16 am

I love the way you always concisely and precisely explain any of the changes that might effect us as publishers of web pages. Thanks for staying on top of things and having such great information! I have come to think of you as a trusted resource.

Carla Clayton June 11, 2010 at 12:26 am

Wow! I had no idea about this new change with Google. Thank you for sharing this information. I will check it out . All the more reason to keep an updated blog, right?

Homebuying101 June 11, 2010 at 12:36 am

Hi. This is my first visit to your blog, but I was really impressed with how clearly you explained the whole Google Caffiene thing. Thanks, and I’ll definitely be back !

Osterizer Blender Parts Ted June 11, 2010 at 12:50 am

This is the best explanation I’ve seen so far. The Matt Cutts videos are always good, but I often don’t have time to watch them (video is not my favorite format).

This may be time to consolate Web sites since updates matter more. Maybe fewer authority sites rather than lots of smaller sites, so that updating each site takes less work

Linda Randall June 11, 2010 at 1:10 am

when you write about your niche every day do at least 5 posts per day.. one in the morning 11 am.. one at 4 pm and again at 10pm

thats what I do . that way my stuff is always #1 in google searches.

Greg June 11, 2010 at 2:12 am

This seems e good. I checked on the Old vs new and I had 1 page on the old and 4 on the new (for 1 site), and 2 on the old and 7 on the new (for another), all the other sites seemed to be about the same. I am wondering though, about the interaction of Mayday with caffeine. i think for me, because i am doing updates regularly I came out pretty good. thanks for the update!

Nick Simpson June 11, 2010 at 2:49 am

I think that the Google caffeine results have been live for months now. Right around the beginning of the year, many webmasters with “huge” sites, myself included started noticing a big change in the amount of pages being indexed and which pages where being included in Google’s index. You are absolutely right, Google was favoring new content more than old. It seems that sites with 5,000+ pages were loosing from 60%-80% indexation. After few months all pages have picked back up on the sites I have been monitoring, but there is still huge favor for new pages on sites that have shown a track record of a similar theme, niche or topic.

The page load time is another thing that Google was public about early this year. Matt Cutts said that in an effort to make the internet faster they were going to start rewarding webmasters with fast loading webpages with higher search results. This is true and Google has many tools to help you boost your web page load time “just Google it” this is one of the biggest hurdles for internet marketers who have a big bulky website is shrinking their sites load time to make their pages gain favorable listings.

I have continued testing the same old methods of seo that we are all familiar with and yes, they still work guys. However, there is a reason that sites like socialoomph.com and ping.fm have become so huge, these easy update sites make it easy to keep your pages in front of the ever present “Google Eyes”.

Just keep plugging away and keep building high quality back links on your “refreshed” pages, everything seems to be settling back down now after the initial move to the caffeine system. The biggest changes that most will be seeing are the pages that are “in your social circle” these pages move rank up and down depending on your friends on other social networks and this is mostly only visible if you are logged into your Google account. So if you want to see some raw results, logout of Google and clear all cookies, this will be as close to a true “default” search as you will get these days.

Cheers,

Nick Simpson

Steve June 11, 2010 at 3:18 am

Thanks Jenn for that info….I am totally new to all this Internet Marketing and doing some test….I have being following you since I found you at the WA, reading the TDW and OWM and I have posted couple ( 189 ) articles out there and notice at first when doing my searches for 2 weeks, this article was on top of front page from 2008 every day. So I went and submit my couple of articles a week ago and in less than 3 days I had 4 of them on top 1st page and that old article from 2008 was moved to 5th place, now hoping that guy wont get mad at me lol…Perhaps if it was that new Google CF kicking in I think it will keep us article marketers on our toes keeping new and up to date fresh new information out there and don’t think this plug in and forget it go have breakfast and go play golf with your friends tool will work any longer.

When listening to the video I could hear some serious supper fast TURBO fingers typing on the back ground…..Hmm….wondering if that was you!! lol…God bless you and you family and thanks again for all the hard work you put in to our hands for us to use……Steve

Ari June 11, 2010 at 4:52 am

Thanks Jennifer for explaining this in such an easy-to-understand manner. Although there are benefits in this new Google index I think we should bear in mind that “new fresh information” does not necessarily mean “quality information”…

Eric Taylor (wizard on WA) June 11, 2010 at 5:54 am

Make the video better and save your customers some time by starting this video at around 1:58.

I almost clicked away because time is precious and the first two minutes of this video wasted it on “color”. The rest of it was helpful, so I’m glad I stayed.

Thanks for having it and thanks for letting your subscribers know about it.

Cheers — Wizard

robert caby June 11, 2010 at 8:03 am

Seriously….. This article kinda sucks….

I couldn’t get through it… I understand that you need to outsource…. but really I expect more from you!

Maybe the info is there… maybe not…. but I’m used to your writing…. and this was a fake old imitation…

So basically I read about a paragraph and stopped….

Sorry…

P.S. OWM got me started in IM and I am a loyal follower of you…. Just had to speak my mind…. I come to yor blog for good info yade yadda yadda… you know the drill

Thanks,
Rob

Rieke June 11, 2010 at 8:06 am

Hello Jennifer,

with great interest I read your article. Especially I’m still on the research to make my lens visible again. When I published it, together with an ezine article for nearly a week both where on page 1 on Google. And than all of a sudden they disappeared. First the lens, second the article.
When you talk on fresh content for Google, it’s astonishing that on page 1 on Google with the given keywords only appear ‘old’ content – coming up for ex. from 2008…

To my opinion the point is to find keywords with LOW COMPETITION than your site/lens really has the chance to remain on page 1.

Thanks again for your info.

PotPieGirl June 11, 2010 at 1:13 pm

Thanks for the feedback and comments everyone!

@Greg – Thank you for detailing your experience with the “MayDay” situation. From what I’ve read, it does sound like Google was trying to “shrink” their index in preparation for Caffeine. Most webmasters now report new deep crawls and most (if not more) urls returning in the Google index – as well as returned traffic. I’m sure that was a tough situation for those with “huge” sites… What a mess!

@ Eric – I didn’t make that video (tho I wish I was there TO make a video). That video is available on YouTube.

@ Robert – Oh, that’s all me.. I don’t ever outsource my blog. This is my home =)

Sorry I didn’t sound like myself.

Jennifer
~PotPieGirl

Karen Y Larkin June 11, 2010 at 1:41 pm

When you speak, I listen! I can count on you for balanced viewpoints and clarifications. Thanks for this update on Google Caffeine. Sounds exciting and like it can only be good news for us!

Pitching Machine June 11, 2010 at 3:36 pm

This was a great report! I’ve been wondering when Caffeine was coming but hadn’t been paying much attention lately. I’m glad you reminded me about it.

Noel June 11, 2010 at 5:00 pm

I have to say that this article is FAR from sucking as previously stated by someone else. Jennifer, you have always provided such great information and do it in such a way that ALL people can understand and grasp. This article is NO DIFFERENT and I could tell from the get-go that is wasn’t something outsource. It had your personality and wisdom displayed as always.

I read almost everything that you post and for good reason. This article was just another great read and it easy to understand and VISUALIZE. If someone brand new to IM and the google concept came to this article, they would have a clear understanding of what Google Caffeine is and what may or may not happen with marketers. You can’t make it any more clearer than you did and have ALWAYS done. I found it a fun read. Kudos again! Again….you are a gem.

joe June 11, 2010 at 5:39 pm

What a great post! Thanks for taking the time to look into this. I’m still working on all the information you provided.
It seems to me too that with this indexing and search process change, it is going to possibly also alter the way pages are ranked. Again, fresh content on competitive keywords will get higher placement for the 15 minutes of fame they get but seriously good content should always be good for high placement.
Either way, this is great information and I’m reviewing my blogs accordingly.
Thanks again for this post and the clear way you present it.
Joe

Toni June 11, 2010 at 11:34 pm

Thanks for useful info.. so i will updated my blog with fresh content… Google love twitter….maybe…

Jackie June 12, 2010 at 12:05 am

Thanks for this post. It is nice to get concise and straight to the point info along with an explanation of how that info will impact me and my internet marketing.

Jackie

Kim June 12, 2010 at 2:23 am

Thank you for this great information! Hopefully they index my new site! I am doing the OWM tactics for it!

Kay June 12, 2010 at 1:48 pm

I just tested this by making a post about it in a blog that I seldom update. Within 20 minutes time, the post was in the main Google index. Pretty amazing to me, I’ve been in affiliate marketing since ’02 and developing sites since ’98.

If results can be seen this quickly, it may make organic SEO a workable alternative to PPC for testing the viability of an idea or product.

Jackson June 12, 2010 at 8:41 pm

Great. I had heard about Google Caffeine but had no clear understanding of what it was. So keeping things timely and relevant will pay off for websites.

Gail@Kitchen Remodel Ideas June 13, 2010 at 8:02 pm

Jennifer,
Thanks for taking the time to read up on Google Caffeine and share what you learned with us.I have found all your information to be very informative and helpful.

Ajith Edassery@Make Money Online June 14, 2010 at 2:40 am

Faster indexing definitely helps bloggers like me who post only once in four-five days. I have seen that Google used to index my new post within a couple of minutes in the past when I used to post regularly but when the post frequency came down the indexing speed slowed down as well.

WebpageLottery June 14, 2010 at 1:06 pm

I think Google is making this Caffeine change to compete woth Twitter since Twitter is a real time search engine.

Gary Hicks June 15, 2010 at 9:27 am

As you say, the most visible effect of this faster indexing will be when and where major news stories are running. For example, I’m in the UK and just did a search for ‘world cup’, and listed at the top is a results table of recent matches/forthcoming matches and a group of world cup related news items – all of which are listed above the official FIFA site (PR8).
I imagine its effect will be less dramatic with regard to more niche/long tail keywords, unless you are ‘piggy-backing’ them onto other ‘hot’ keywords, for example, if you run a soccer training school and made a blog post referring to the ‘world cup’, I’m sure your post would be indexed quicker than it takes to play a single game of footie!

Susan Greene June 16, 2010 at 12:41 am

Google Caffeine will make Google better for users. And that’s what search engines are all about. As content creators, we have to make our copy better for users if we want to be rewarded with high rankings.

Thanks for this outstanding post summarizing this shift in Google’s thinking. It looks like we all have some work to do to stay ahead of the game.

Motorcycle Parts June 17, 2010 at 5:16 pm

I like that Google is using real time search as an option on the search engine. I think Twitter really started a good thing that will improve the search industry as a whole.

The Online Infopreneur June 19, 2010 at 6:02 am

Thanks Jen for more great information. I’m still somewhat new to the internet marketing scene. It seems to me that the new Google could work for or against. Is some aspects though, it’s a good thing in the sense that it requires webmasters to keep their sites and blogs active with new fresh content. It kinda sounds to me like you get what you pay for, if you just throw a site up and don’t maintain it, it will phase out, but it you work at it, it will stay alive in the Google SERPs.

Watch Entourage June 20, 2010 at 8:20 pm

Wow this seems like great news. Thanks for the informative post :)

Barbara Brenner June 21, 2010 at 1:08 pm

Thanks for this, Jennifer. I believe that those who keep their content fresh and on target with their blog’s purpose will reap the rewards of Caffeine, and it will be much harder to have “set it and forget it” sites. I too, get all my info on the web now. Which reminds me, I need to get cracking on writing more frequent posts on my own blog. :-(

George June 21, 2010 at 4:38 pm

Now that I think about it, I may have noticed an impact from this. I run a lottery website that tells people the best and worst lotteries to play based on odds and jackpot value. I generally only update the site once per week, but when I do it more often I see massive traffic growth. It makes sense that this would be related to Google Caffeine.

Heather Bryant June 21, 2010 at 6:25 pm

Thanks for letting others know in easy to understand terms. I tell ya most of the time I can’t understand these new changes. I remember seeing a bunch of news stories for the mcdonald’s glass recall. It confused me so much lol.

Dennis Nickell June 21, 2010 at 8:23 pm

Jennifer,
I bought your niche site guide & my browser crashed when I clicked the link to down load it. I emailed you w/a copy of Paypal receipt. Not sure if you check that email form your auto mailer pitpiegirl@potpieworld

thanks Dennis Nickell

Plus Size Women's Clothing June 22, 2010 at 10:13 pm

I like that the search engines are updating their results as quick as possible these days. I think real time search is the next big wave in search and the consumers are the one’s who are going to benefit the most.

Commercial Solar June 23, 2010 at 8:46 pm

Real time search is a big hit. It’s good to see the major search engines start to embrace it after Twitter really exposed it to the mainstream.

caribbeanQueen June 24, 2010 at 9:23 pm

Hi PotPieGirl, i just made my first lens and you came highly recommended. i searched to find your latest content. Glad to have updated news. i am going to do some keyword research and make my first site now. For those of us who are latecomers to the game, it’s good to know that fresh content will be able to win traffic faster. i suppose its not good for those who have been making money on autopilot, but as an internet junkie, i have to say it can be disappointing to find that the exciting information i am reading on a page was published in 2008. i cant help thinking it may be outdated and somewhat useless. that makes it tough to decide to buy a product from that page.

Waken | NetBizSimplified June 25, 2010 at 1:14 pm

Wow! I must be living under the rock Jenny. Read about some Google update in Warrior some days ago but had no idea what’s it.

Thanks for the explanation. Well, I think big sites like Amazon would not be affected. They are adding products on a daily basis too. No link building and social bookmarking? Aren’t their affiliates already doing that every second?

Just my 2 cents…

Thanks.
Waken

varices tratamiento June 26, 2010 at 11:26 am

Mayday seems to have been hyped up a lot…not everyone with longtails lost their rankings overnight, ni fact not so many did at all

Corporate training June 30, 2010 at 6:33 pm

omo.. i appreciate your post.. you help us to find out what google caffeine it is.. and btw google is my favorite search engine :)

Jokes July 1, 2010 at 1:37 pm

Wow, this makes it even more important to find niches with very little competition if you don’t want to have to keep updating your sites.

Miss Gadget July 3, 2010 at 4:32 am

So sad my blog traffic was dropped because of Google Caffeine. This new Google algorithm really make me suffer :)

celhya July 3, 2010 at 9:02 pm

Maybe what google does is to use twitter as a source of information to find new content :D

casey john July 4, 2010 at 3:01 am

Wow, i hadn’t realized that google took that long to index sites back in hte day. It looks like google caffeine is a good upgrade.

Thanks for the breakdown =D

credito pessoal July 5, 2010 at 9:59 pm

Great info as usual Jennifer. I have noticed some of my rankings going away from first page. I will try adding some fresh content like I use to do on my lenses. Usually it works, let´s try with this new Caffeine.

W Gates July 7, 2010 at 3:42 pm

Sounds like it could be great for me as i’m a web designer and clients need to see results fast or they panic, hope the change happens soon.

Rapid Affiliate Success July 7, 2010 at 4:07 pm

I think this is great news and shows that Google will continue to be the leading find engine.

Fresh content showing up in search results alot faster is good for web users and also rewards those who diligently update their sites

Torah Teachers July 7, 2010 at 6:07 pm

I wonder which wordpress plugins will help us optimize for this. Do you thing just adding rolling tweets will please google or something a bit more beefy like a content roller or something????

cathy @ Dubai Hotels Blog July 8, 2010 at 7:02 am

Great piece of information Jennifer. Google has won the race once more and remained as the top search engine. Google Caffeine will add more competition among bloggers and contents of several URLs, Lets see how it works for all.

Online Marketing Planner July 8, 2010 at 4:26 pm

Hey Jennifer, Thanks for delivering the details we need to understand Google Caffeine. It was very helpful that you gave us a background as well as the explanation of how it will work, using everyday parallels like the bus stop vs beam me up Scotty.
I’m sure I speak for many marketers when I say that we will be keeping a close eye on this to see how it pans out.
Peggy Hurd

Robert@ Reverse Cell Lookup July 9, 2010 at 3:17 pm

I know there are other ways than Google to get traffic, but if Google isn’t sending me traffic, Im hardly getting traffic. Some day there will be a search engine that will beat Google at its own game.

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