57 Comments

  1. Great post Jennifer!

    This addresses exactly what I get asked a TON… and I think I just found where I will be directing people from now on for an extremely thorough answer! 😉

  2. Great post, as usual, Jennifer. Every time I read your work it clears away a little fog. I used to find article writing excruciatingly painful, but now it’s only mildly irritating. Maybe one day I’ll even enjoy it. It’s definitely getting easier.

  3. I think article marketing for backlinks and traffic is easier than the direct sell approach. For direct sell to work, you have to get enough traffic to your article. Ezines can rank okay without too many backlinks in the right niches, but if you have to do too much (subjective term, I know) to rank the article itself I figure it is better to use articles to help rank your own site, whether it is a blog you own or something at Hubpages or Squidoo. Ezine can be nice but is a bit limited since there is no video or pictures.

  4. That is what I call simplifying what article marketing is. Real eye opener for me. Totally enjoyed “the dam way” marketing and the article about getting traffic from one article. Great stuff. I also own One Week Marketing. I love to read your info. Very Great. Thanks Loads.

  5. Once again, you provide great information. You might want to check your damway links, though, as at least one of them links to dayway.com (with a y).

    Thanks for the work you do, Jennifer. You and a very few others are the only ones I really trust for information like this. You have integrity, girl,
    Brian (a.k.a. Professor Homunculus at MathMojo.com )

  6. PotPieGirl says:

    @ Matt – Hey you! Thanks for stopping by. Yep, same here… I get asked this quite often and sometimes that term “article marketing” gets all globbed together in one big confusing mess. Hopefully, this will clear some of that up =)

    @ Les – You know when you really can ENJOY article marketing? When you can outsource it….lol! Article writing is just plain ol’ necessary online… We rarely do it because we love it.

    @ Jody – agreed – but there are some people that just love, and do very well, with linking straight to the sales page. I also think it’s the easiest way to get started with all this mumbo-jumbo.

    @ Plenty – THANK YOU! Glad I can help. I remember what it was like for all these things to confuse the heck out of me – it’s awful!

    @ Brian – HEY BRIAN! Nice to “see” you! And THANK YOU very much for both the compliment AND telling me I had a broken link above (fixed now).

    Note to self: always, always, always check your links!

    Thanks for reading and for your feedback everyone!

    Jennifer
    ~PotPieGirl

  7. You’re writing for a particular market, so always write about something that matters to them. You’ll need to do research on your market so you know what is important to them. By giving them content they are not interested in, you’ll simply lose them and have to work harder to get them back. So it’s just a matter of focus and being organized in your writing. The key is really knowing what matters to your market, and be sure you only write to them.

    It’s important to note that article writing isn’t simple, and skillful writing is still needed. The best quality about online writing, however, is that if you can speak, you can write. You don’t need to develop anything extra in order to write articles that get results. One of the best ways to write an article is to record your voice and then dictate those words as they flow. You will be able to transfer your sentences from your brain to the keyboard.

  8. PotPieGirl says:

    @ Clayne –

    “if you can speak, you can write”

    Yes!!! Absolutely! And great tips, too. Thank you for sharing.

  9. thanks Jennifer – for people who are looking to outsource their articles, I’ve been using http://SEOGenerals.com – well written articles for under $3.00 – decent turn-a-round time also.

  10. I think this is the most thorough look at article marketing that I’ve ever seen. I’m going to direct people here to save time when I’m trying to explain the many types of article marketing to people. People who want to write for Ezine in particular sometimes don’t understand how to deal with the no-affiliate-link rule. Great job on this!

  11. Nice explanation. Very easy to understand. Although I knew the benefits of article marketing I had never really looked at each separately before.

    Another way to use articles is to post to the web on your own sites and optimize so that the search engines find your website which is when you get your visitor to perform the desired action.

    Phill

  12. HI Jennifer,

    Your posts are very educational and always informative.

    Thank you once again.

    Rock & Roll,

    moneymakersuk

  13. When I first started out in affiliate marketing I actually was doing direct article marketing. However, thanks to OWM I realized that article marketing for traffic worked out much better.

    Lately I’ve gotten lazy and have just been submitting articles to UAW for backlinks but I think I might start writing some articles again for the purpose of getting some traffic to my sites seeing as you actually kill 2 birds with one stone this away anyway.

  14. I had a small success doing article marketing the DAM way. Thanks for that, Jennifer. I’m also trying out the authority codes and will see if they’ll work.

  15. Hi Jennifer,

    Love your simple explanations and presentation.
    As a recent journey into having an article site is teaching me, I spend a lot of time reviewing pending articles, which are seeking backlinks to reputable business sites. That said the text reads as not being produced by someone who has English as a first language and therefore it generally gets trashed. Other article site owners have reported a similar problem. I am wondering if this is a result of the hype about back-links and businesses contracting out the task? Please feel free to post to our early-days program. I am a committed follower of your commonsense.

  16. Great post Jennifer. I used to use Article base to post my articles but I have just found out that they now apply the nofollow rule so I am just going to stick with Ezine.

  17. Hello jennifer,
    Thank you for all products and counsels than you give us.
    I would like than “Article Instant Factory” be in french.
    Cordiality.
    Bernadette

  18. I absolutely loved this post. One of the best readings I have had in a long time, and it clearly explained the concept behind article marketing. I had kind of a basic understanding, but now thanks to Jennifer, I know a lot more. Thank You Maria Mekus maria@mekus.com

  19. Thanks Jennifer for delivering this valuable and clear to understand information.

    I will use this post as a resource along with One Week Marketing and The DAM Way as a blueprint to my internet marketing strategy.

    Is there a hierarchy of article sites when publishing an article? Can I publish the article on my blog first?

    James

  20. Hi Jen,

    Thanks for such an in depth response to my totally uneducated question. 😉

    Obviously I’m still trudging through the basics. I really respect your ability to meet people where they are at…even me.

    Your story is an inspiration and your advice, invaluable!
    Thanks, again!
    ~G

  21. Great review, thanks Jennifer!

  22. The end game for me is to be found on Google. that is how I simplify it. I use YOUR techniques to do just that…move up in Google.

  23. I do most article marketing for backlinks. I haven’t invested in a spinner yet, which I will be doing soon. I am hoping for a marked improvement once I do.

  24. Hi PPG
    I have been around the block a couple of times
    trying to settle on some game plan for Internet Marketing.
    Article marketing is such a central part of the system, and I do like writing but it has taken me a few years to accept the fact that nothing is going to replace “getting the writing done”.

    In other words, no tool, no fancy easy plug and play website system
    or any kind of “spend your way to the top” strategy is going to cut it.
    In the end, having a plan to create a consistent stream of quality articles
    and sticking to it, is the key that unlocks the door to a long term,
    fun, money making home business on the internet.
    Thank you for your extremely helpful information and free training.
    Thank you for the link back to Travis’s video about the stay-at-home Mom making 100 K writing articles. Some great tips in there
    that really emphasize the basics of Article Writing.

    For those people who may have missed that, and maybe didn’t see Jennifer’s link to it
    I’m paying it back to you PPG by using your link to that video
    as my web page entry in this comment….
    you can click on me to get to that great bit of training and inspiration
    to buckle down to some Article writing.
    Thanks again so much for your passion and your ongoing support to others
    in this often challenging and sometimes downright frustrating business.
    Here’s to a cool head and a renewed energized effort for all your newbie
    and not so newbie students like myself…..
    Take Care RP

  25. you are always giving info that wakes me up to things I forgot about …in this crazy IM community you really have to pick the ripe fruits (newsletters) and throw away the rest (unsubscribe) because the info overload is so confusing and not only that but you even forget about the good tips you learned in the past…. it is absolute that we must un sub scribe from the masses that give you a freebie and maybe the best tip they have to then just hook you on launches.. we are all in this for the money and the lifestyle but to succeed in any of those niches out there we first must pick the right mentors from which we feel that give as much as they are willing to make ,… I will say it again for myself especially … un sub scribe!!!!!

  26. Jennifer:

    This is a very interesting post. I was reading some information the other day about the backlink strategy. The premise being to use an article spinner to create as many articles as possible, regardless of the quality, just to get the backlink.

    What’s you thought on that?

    – Rick

  27. Hi, Jennifer

    This is another really helpful post on the whole subject of article marketing. In particular, I was wondering if number two and three could/should be combined, and you’ve answered that for me.

    I guess with regard to that the important thing is providing quality content to the sites that are giving me backlinks. So, if I do have promotional links in those articles they should be totally relevant to the article content and not “pushy.” Sometimes it’s easy to get stuck on “how to drive traffic” and forget that “traffic” is actual human beings who are looking for information or products/services. The best way to attract them, once you’ve got their eyes on your article, is to provide useful well-written information.

    Keep the great teaching coming!
    Teresa

  28. Article marketing is an effective strategy especially in SEO campaign. However, I’ve found some difficulty on some concepts and principles of article marketing that until now I’m trying to figure out. But, thanks to you since you explained it clearly in your post and I was quite enlightened now. Again, thanks a lot for making things clear for me. I’ll be looking forward for your next post, Jen.

  29. Thanks once again for the informative post. You always come through with quality content that helps people sort through everything in a simple manner. If there is one thing that I have learned at an early stage is that you can not afford to put all of your eggs in one basket. Google ranked #1 today, Google slapped and deindexed tomorrow. Oh well what can you you do but roll with the punches.

  30. Hey Jennifer – yet another great ‘clarifying’ post.

    Also liked what Clayne had to say – it is so true. It’s how I write my ‘looked for’ letters to family and friends. It is a casual way to write but simple and straight forward.

    You may be a gift horse, which can be tiring at times, but! You are a most beautiful and wonderous gift horse!!

    Thanks for all you give us.

  31. The only thing that I would have added to this particular post is that article writing works much better for non-money making niches.

    I write for both my money making topics as well as some health related topics, and I find that my health -related topics seem to outperform the former by about 10-1

  32. Yes, article marketing is the most cost effective method to build traffic, authority and relevant links, in the shortest possible time frame.

  33. Thanks for defining these 3 approaches… I must confess that I had really only considered article marketing for backlinks… Know I have more to think about!!!

  34. thank you for the article, I think that it will be useful for me, i’d like to try Article Marketing for Traffic, it’s popular in Russia from which I am.

  35. I think article marketing for backlinks and traffic is easier than the direct sell approach. For direct sell to work, you have to get enough traffic to your article. Ezines can rank okay without too many backlinks in the right niches, but if you have to do too much.

  36. It’s really a great article,I learn a lot from it. The words and sentences are so beautiful

  37. yes,
    article marketing helps to improve backlinks. i have have tested, experienced and seen it work for me and many other internet marketers.

  38. The backlinks you get are minimal. Make sure you are providing good content to your readers. This will get the most of your article marketing time.

  39. Very nice strategy, powerful and full of determination. I think this is quite effective maybe one of these days I will use this kind of strategy for my content marketing.

  40. I’ve used article marketing in the past, but obviously I haven’t been using it correctly, because it brings me little to no traffic. I sorta used it basically for backlinks instead of traffic. It is definitely time consuming! I was wondering if there are any sites that accept the same article. Meaning, that it doesn’t have to be unique content. I know I can simply read the TOS of each site, but I was wondering if there are any “lists” anywhere that would make my life easier and save me some time.

  41. Great tips. Article marketing definitely works if you submit articles to the right directories. The point to note is that not all article directories offer good link value. And not all directories will offer you direct traffic. A good strategy to follow is to have a list of around 5 to 6 quality directories and submit unique articles to these directories on a monthly basis. Monitor which articles are giving you direct traffic and then try to push those articles up in the search engines by doing some link development. For instance, bookmarking. Duplicate submissions which involves submitting the same article to hundreds of directories does not work, so avoid that at all costs.

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  43. I haven’t previously read anywhere such a clear explanation about the various article marketing strategies.

    However, I’d like to ask you a question: the Bum Marketing method preached that results were obtained not by the quality but by the quantity of articles submitted. As a result, we’ve seen tons of crappy articles(some almost unreadable) published on various article directories.

    Do you think this strategy still works today?

  44. I have truly tried to increase my visibility by writing articles, the only problem is that my industry which in this case is “Web Design & Development” happens to have a high level of competition and therefore in efforts have so far being in vane.

    I do keep trying

  45. As I teach my students, diversify! Hope for the best and plan for the worst. It sounds like article marketing is one more way to diversify ones efforts. Great post!

  46. Thanks Jennifer! I’ve been following your insights since your early days at WA. You’re always a few steps ahead of me. I love the clarity you bring to SEO. Article marketing is the lifeblood of the internet.
    Never stop teaching. Thanks, Jenny.

  47. I have been doing article marketing but I was not aware of its usage(types) that you have explained clearly. I would say good work and thanks for sharing.

  48. Thanks Jennifer for such nice presesntation. It will help a lot to understand better. Keep posting…

  49. Waoh!! this is all i can say. Yeah this topic is not totally strange but, looking at the fresh perspective it brings makes it refreshing to read with those presentations. Thank you.

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