I have been in sales and marketing for many years and always think that my headlines are great.

However, it is often the ones I least suspect that outperform all the others.

I now tend to keep a swipe file of headlines and titles to get me started using proven messages and try to keep my opinions to myself 🙂

The results may reflect that people were expecting this email. They had already signed up for the webinar.

It would be interesting to see a test like this for a project promotion that doesn’t come on the heels of some sign up they’ve already done.

You thanked us for hanging in with you. I want to say thank you for these simple little things you do to help us be more effective in our online marketing.

I picked number 2 as well and would love to hear why you think number 4 did so well.

Yvonne

After reading some of the comments, I went back to my several email accounts to look at exactly what you sent to me that day and doublechecked the Trash just in case I had discarded some. Nope. I ONLY got three of those emails you listed. I got the three starting with:

Please come…
One hour notice…
Don’t let your spot…

Of these three, I only opened the “one hour notice…” one. I did go ahead and register, but had to go late to the webinar. Still, what I saw/heard was awesome.

I haven’t signed up yet for WA because last week, after attending someone else’s webinar, I got my Paypal and VISA accounts tied up in a game with an unscrupulous well-known IM marketer selling a new product. Jennifer, lol, you were probably promoting his stuff, too. Won’t mention names, but just dangy. Even Clickbank was shocked and I STILL do not have all the money returned to my accounts. That guy stole from me 3 times in four days. He’s got wretched customer service to boot, like they’re from another planet or something. Unbelievable.

Anyway, I did NOT get all your emails. I went back and checked. Only got those three. Just wanted you to know that in case that happened with others. I did, however, get several other emails that day from you about something else, so yeah, I was thinking to myself… what the heckledoodles is Jennifer up to today? I’m thinking it MUST be desperately important to her and THAT is why I opened the email at all. LOL, There I was going by your MAD Marketing recommendations NOT to open your emails, play video games, get distracted, etc. while doing your IMPORTANT MAD tasks…. So no kidding, I laughed when I saw all those emails pop up from you… thinking WHAT is she doing! LOL! So I did click on the email (bad MAD girl) and did click through to register… and did NOT purchase, but WILL do so when I get the VISA/Paypal debacle fixed.

Sorry, I should have bought from YOU first! Did buy several things from Travis through your link, so that’s some consolation if just a little bit. HIS business practices are top notch and I did cancel my Icky Words subscription ONLY because, just dangy, that OTHER nasty IM guy is taking ALL my time trying to clean up his mess-in’ with my Paypal/VISA accounts.

Whew! It’s been a busy week. Wish yall would all get together and spread it all out, lol. And just dangy, wouldn’t you know that my accounts were all tongue-tied when you had your big OWM anniversary 1/2 off sale! Rats! If you wanna put that one back online just for a day… tee hee… lemmee know! Love your stuff, but now I’m broke. But hopefully, you’ve made me “MAD” enough to get some money trickling in soon. I’ll be sure to pour some your way when there’s enough to share in the well.

Thanks for all you do….
Robin Carlisle

Probably counterintuitive, but I’ve found it to be true for me, at least. If I see one that even has my name in the subject line, I get a little leery.

Don’t get me wrong, am not 100% sure but i have a feeling that those begining words probably made a difference.

Reminds me of the test currently featured on http://whichtestwon.com/ One opt-in form had social proof (“Join 14,752 others and get free updates!”) and the other didn’t, yet it was the one without the social proof that outperformed (by a measure of 122%).

This is really good information, though. I just just write subject lines from my head, and they never get opened…ha, ha, ha. 🙂 I need to really focus on building my list and such. I am gonna keep this in mind for future reference.