70 Comments

  1. It is probably useful to keep track of google trends a little more closely as they relate to your niches.

  2. That is fascinating, Jennifer. Thanks for the clear and detailed discussion of the Google changes coming or already here.

  3. This is great for those who keep on top of their content and constantly update. Which means blogs or sites that incorporate blogs, also forums and other social sites. I think small static sites may be hurt, though this may not be true for niches where there isn’t as much competition, or localized sites.

    Thanks for the info, Jen!

  4. This is great to know. I had heard about Google Caffeine but had no clear understanding of what it was. So keeping things timely and relevant will pay off for websites.

  5. Hi Jen,

    I think this may benefit the wee guys.

    It galls me when I search out keywords only to see that I would have to compete with an ezine Articles entry from 2006.

    If i’m searching for tips on a particular subject, I don’t want to find an article from 2006, because all the tips will be outdated.

    Valuable, and fresh unique content should always rule, but that’s not always the case.

    I’m away for some caffeine,

    Cheers.

  6. Thanks for the explanation and your thoughts on how this may affect our sites. I think in the long run it will keep us all honest and our sites relevant if we’re out to create helpful content. For those who just want to create sites that link to their other sites for backlinks without supplying really useful content . . . they might be in trouble.

  7. Great post Jen & thanks for the info, I work at a PPC/SEO company and our Google Rep didn’t even mention this when she visited last month! I think as you mention above, not much is actually going to change when it comes to rankings but we won’t have to wait for days or even weeks to get indexed anymore. I think this will give marketers who are impatient the boost they might need to see their article, blog or site on google. This will be particularly useful for article marketers who use high PR sites such as Squidoo and ezine and work using Travis’s bum marketing method & your one week marketing tactics. I think a lot of article marketers are turned off by the whole concept because the results time it currently takes to get listed is too long for some marketers – I think if this does what it says on the tin then we could have a whole lens, backlinks, articles & directory listings done & appearing on the 1st or 2nd page for the longtail in a single 2 or 3 hr session. What I am really interested in is to see the effect it will have on the smaller directories such as your own that you recommend we use for backlinking. I’m sure that there will be some issues that we will encounter but I will certainly speak to my google Rep about this & find out if she has any “inside info” which I will pass on. Thanks

  8. Jennifer I have been following you since day one.(about six weeks now) Several times I had searched “make money online”, but never followed up. Everyone wanted money for info. Anyway , you are a God sent. I read the DAM Way, purchased OWM then joined WA then signed up for the learn-it course ,by Jackie. I am a full time dad, husband and electrician. Sometimes by the time I get home I’m done, on these days I go to your blog and just read.
    I’m truly grateful I found your site. I’m truly grateful for all of the time you spend sharing with us. Thank you!!
    A road has been paved all I have to do is stay on course.

  9. Thanks for the good post. I have been a bit slack in putting new content on my sites. I guess I need to set a plan of putting fresh info on every few days to keep things fresh in Google’s eyes.

    It seems one of them pretty much owns the first couple of pages on google for articles but the site is on down the line a bit. I have been wondering why. No I think I know.

    Thanks again.

  10. Thanks for all your help and advice Jennifer. You are an inspiration to us all. Hoping to emulate your success one day! x

  11. I was back on dialup back in 2001, so I sure didn’t go to the web for information, haha.

    Thanks for yet another great post! I’m excited about seeing what kind of changes this’ll bring for new lenses and OWM campaigns.

  12. How fascinating. Last weekend while searching the house for my expired passport I came across some letters my exchange brother wrote me more than 20 years ago. I decided to try and find an email address for him. He lives and teaches in Argentina along with the rest of the large family I lived with. I did a Google search this morning and I got Argentina Facebook posts from an hour before I searched. I found several news sites and articles that had been posted only a few hours before. I was amazed and now I know why. Unfortunately, I have not tracked the family down yet, but Facebook is banned at work, so hopefully I will snag them soon.

  13. I’m not sure what to think about this just yet. There are Pros and Cons as with anything I guess. I LOVE this fact at the quick indexing of a new site/blog potential. However, the whole “set it and forget it” concept will surely suffer.

    I definitely think that us little folk have a better chance of having our quality content found quickly and ranking a bit better. The key word being “quality”.

    I do wonder about the long-tail keywords though.

    I saw this video the other day on the warrior forum from google themselves regarding this:

    http://www.youtube.com/watch?v=WJ6CtBmaIQM

  14. Thanks for letting us know about this but everyone must be getting a little jaded about all this stuff – all they are really doing is improving their business so they can make more money. It just so happens that for Google to make more money it affects so many more people!

    It’s the same as with any business – you update your business model to keep abreast of changing times. The only difference is that Google is able to get a lot of “press” from it because they are Google – that’s it. Pot Pie Girl and all other internet marketers do the same all the time but not so many millions of dollars ride on the updates so they don’t get the same “air time”. Let’s face it – Google’s list is bigger than anybody’s!!!

  15. Good information. This absolutely will give advantage to blog with frequent update. How do you think about static website with static content?

  16. Thanks for this info, Jennifer. I do a lot of Jackie’s CCB type lenses, that don’t have a lot of competition – but with this new way of Google’s doing things, maybe a once a month or so small update to those could put them up above some of the more static competition.

    It’s funny what you said about Amazon, how this could possibly affect those catalog type pages – I was thinking the same thing when I went over to compare old vs new.

  17. What an article! It is amazing how well you have prepared to present the facts.
    Thanks a lot girl.

  18. I love the way you always concisely and precisely explain any of the changes that might effect us as publishers of web pages. Thanks for staying on top of things and having such great information! I have come to think of you as a trusted resource.

  19. Wow! I had no idea about this new change with Google. Thank you for sharing this information. I will check it out . All the more reason to keep an updated blog, right?

  20. Hi. This is my first visit to your blog, but I was really impressed with how clearly you explained the whole Google Caffiene thing. Thanks, and I’ll definitely be back !

  21. This is the best explanation I’ve seen so far. The Matt Cutts videos are always good, but I often don’t have time to watch them (video is not my favorite format).

    This may be time to consolate Web sites since updates matter more. Maybe fewer authority sites rather than lots of smaller sites, so that updating each site takes less work

  22. when you write about your niche every day do at least 5 posts per day.. one in the morning 11 am.. one at 4 pm and again at 10pm

    thats what I do . that way my stuff is always #1 in google searches.

  23. This seems e good. I checked on the Old vs new and I had 1 page on the old and 4 on the new (for 1 site), and 2 on the old and 7 on the new (for another), all the other sites seemed to be about the same. I am wondering though, about the interaction of Mayday with caffeine. i think for me, because i am doing updates regularly I came out pretty good. thanks for the update!

  24. I think that the Google caffeine results have been live for months now. Right around the beginning of the year, many webmasters with “huge” sites, myself included started noticing a big change in the amount of pages being indexed and which pages where being included in Google’s index. You are absolutely right, Google was favoring new content more than old. It seems that sites with 5,000+ pages were loosing from 60%-80% indexation. After few months all pages have picked back up on the sites I have been monitoring, but there is still huge favor for new pages on sites that have shown a track record of a similar theme, niche or topic.

    The page load time is another thing that Google was public about early this year. Matt Cutts said that in an effort to make the internet faster they were going to start rewarding webmasters with fast loading webpages with higher search results. This is true and Google has many tools to help you boost your web page load time “just Google it” this is one of the biggest hurdles for internet marketers who have a big bulky website is shrinking their sites load time to make their pages gain favorable listings.

    I have continued testing the same old methods of seo that we are all familiar with and yes, they still work guys. However, there is a reason that sites like socialoomph.com and ping.fm have become so huge, these easy update sites make it easy to keep your pages in front of the ever present “Google Eyes”.

    Just keep plugging away and keep building high quality back links on your “refreshed” pages, everything seems to be settling back down now after the initial move to the caffeine system. The biggest changes that most will be seeing are the pages that are “in your social circle” these pages move rank up and down depending on your friends on other social networks and this is mostly only visible if you are logged into your Google account. So if you want to see some raw results, logout of Google and clear all cookies, this will be as close to a true “default” search as you will get these days.

    Cheers,

    Nick Simpson

  25. Thanks Jenn for that info….I am totally new to all this Internet Marketing and doing some test….I have being following you since I found you at the WA, reading the TDW and OWM and I have posted couple ( 189 ) articles out there and notice at first when doing my searches for 2 weeks, this article was on top of front page from 2008 every day. So I went and submit my couple of articles a week ago and in less than 3 days I had 4 of them on top 1st page and that old article from 2008 was moved to 5th place, now hoping that guy wont get mad at me lol…Perhaps if it was that new Google CF kicking in I think it will keep us article marketers on our toes keeping new and up to date fresh new information out there and don’t think this plug in and forget it go have breakfast and go play golf with your friends tool will work any longer.

    When listening to the video I could hear some serious supper fast TURBO fingers typing on the back ground…..Hmm….wondering if that was you!! lol…God bless you and you family and thanks again for all the hard work you put in to our hands for us to use……Steve

  26. Thanks Jennifer for explaining this in such an easy-to-understand manner. Although there are benefits in this new Google index I think we should bear in mind that “new fresh information” does not necessarily mean “quality information”…

  27. Make the video better and save your customers some time by starting this video at around 1:58.

    I almost clicked away because time is precious and the first two minutes of this video wasted it on “color”. The rest of it was helpful, so I’m glad I stayed.

    Thanks for having it and thanks for letting your subscribers know about it.

    Cheers — Wizard

  28. robert caby says:

    Seriously….. This article kinda sucks….

    I couldn’t get through it… I understand that you need to outsource…. but really I expect more from you!

    Maybe the info is there… maybe not…. but I’m used to your writing…. and this was a fake old imitation…

    So basically I read about a paragraph and stopped….

    Sorry…

    P.S. OWM got me started in IM and I am a loyal follower of you…. Just had to speak my mind…. I come to yor blog for good info yade yadda yadda… you know the drill

    Thanks,
    Rob

  29. Hello Jennifer,

    with great interest I read your article. Especially I’m still on the research to make my lens visible again. When I published it, together with an ezine article for nearly a week both where on page 1 on Google. And than all of a sudden they disappeared. First the lens, second the article.
    When you talk on fresh content for Google, it’s astonishing that on page 1 on Google with the given keywords only appear ‘old’ content – coming up for ex. from 2008…

    To my opinion the point is to find keywords with LOW COMPETITION than your site/lens really has the chance to remain on page 1.

    Thanks again for your info.

  30. PotPieGirl says:

    Thanks for the feedback and comments everyone!

    @Greg – Thank you for detailing your experience with the “MayDay” situation. From what I’ve read, it does sound like Google was trying to “shrink” their index in preparation for Caffeine. Most webmasters now report new deep crawls and most (if not more) urls returning in the Google index – as well as returned traffic. I’m sure that was a tough situation for those with “huge” sites… What a mess!

    @ Eric – I didn’t make that video (tho I wish I was there TO make a video). That video is available on YouTube.

    @ Robert – Oh, that’s all me.. I don’t ever outsource my blog. This is my home =)

    Sorry I didn’t sound like myself.

    Jennifer
    ~PotPieGirl

  31. When you speak, I listen! I can count on you for balanced viewpoints and clarifications. Thanks for this update on Google Caffeine. Sounds exciting and like it can only be good news for us!

  32. This was a great report! I’ve been wondering when Caffeine was coming but hadn’t been paying much attention lately. I’m glad you reminded me about it.

  33. I have to say that this article is FAR from sucking as previously stated by someone else. Jennifer, you have always provided such great information and do it in such a way that ALL people can understand and grasp. This article is NO DIFFERENT and I could tell from the get-go that is wasn’t something outsource. It had your personality and wisdom displayed as always.

    I read almost everything that you post and for good reason. This article was just another great read and it easy to understand and VISUALIZE. If someone brand new to IM and the google concept came to this article, they would have a clear understanding of what Google Caffeine is and what may or may not happen with marketers. You can’t make it any more clearer than you did and have ALWAYS done. I found it a fun read. Kudos again! Again….you are a gem.

  34. What a great post! Thanks for taking the time to look into this. I’m still working on all the information you provided.
    It seems to me too that with this indexing and search process change, it is going to possibly also alter the way pages are ranked. Again, fresh content on competitive keywords will get higher placement for the 15 minutes of fame they get but seriously good content should always be good for high placement.
    Either way, this is great information and I’m reviewing my blogs accordingly.
    Thanks again for this post and the clear way you present it.
    Joe

  35. Thanks for useful info.. so i will updated my blog with fresh content… Google love twitter….maybe…

  36. Thanks for this post. It is nice to get concise and straight to the point info along with an explanation of how that info will impact me and my internet marketing.

    Jackie

  37. Thank you for this great information! Hopefully they index my new site! I am doing the OWM tactics for it!

  38. I just tested this by making a post about it in a blog that I seldom update. Within 20 minutes time, the post was in the main Google index. Pretty amazing to me, I’ve been in affiliate marketing since ’02 and developing sites since ’98.

    If results can be seen this quickly, it may make organic SEO a workable alternative to PPC for testing the viability of an idea or product.

  39. Great. I had heard about Google Caffeine but had no clear understanding of what it was. So keeping things timely and relevant will pay off for websites.

  40. Jennifer,
    Thanks for taking the time to read up on Google Caffeine and share what you learned with us.I have found all your information to be very informative and helpful.

  41. Faster indexing definitely helps bloggers like me who post only once in four-five days. I have seen that Google used to index my new post within a couple of minutes in the past when I used to post regularly but when the post frequency came down the indexing speed slowed down as well.

  42. I think Google is making this Caffeine change to compete woth Twitter since Twitter is a real time search engine.

  43. As you say, the most visible effect of this faster indexing will be when and where major news stories are running. For example, I’m in the UK and just did a search for ‘world cup’, and listed at the top is a results table of recent matches/forthcoming matches and a group of world cup related news items – all of which are listed above the official FIFA site (PR8).
    I imagine its effect will be less dramatic with regard to more niche/long tail keywords, unless you are ‘piggy-backing’ them onto other ‘hot’ keywords, for example, if you run a soccer training school and made a blog post referring to the ‘world cup’, I’m sure your post would be indexed quicker than it takes to play a single game of footie!

  44. Google Caffeine will make Google better for users. And that’s what search engines are all about. As content creators, we have to make our copy better for users if we want to be rewarded with high rankings.

    Thanks for this outstanding post summarizing this shift in Google’s thinking. It looks like we all have some work to do to stay ahead of the game.

  45. I like that Google is using real time search as an option on the search engine. I think Twitter really started a good thing that will improve the search industry as a whole.

  46. Thanks Jen for more great information. I’m still somewhat new to the internet marketing scene. It seems to me that the new Google could work for or against. Is some aspects though, it’s a good thing in the sense that it requires webmasters to keep their sites and blogs active with new fresh content. It kinda sounds to me like you get what you pay for, if you just throw a site up and don’t maintain it, it will phase out, but it you work at it, it will stay alive in the Google SERPs.

  47. Wow this seems like great news. Thanks for the informative post πŸ™‚

  48. Thanks for this, Jennifer. I believe that those who keep their content fresh and on target with their blog’s purpose will reap the rewards of Caffeine, and it will be much harder to have “set it and forget it” sites. I too, get all my info on the web now. Which reminds me, I need to get cracking on writing more frequent posts on my own blog. πŸ™

  49. Now that I think about it, I may have noticed an impact from this. I run a lottery website that tells people the best and worst lotteries to play based on odds and jackpot value. I generally only update the site once per week, but when I do it more often I see massive traffic growth. It makes sense that this would be related to Google Caffeine.

  50. Thanks for letting others know in easy to understand terms. I tell ya most of the time I can’t understand these new changes. I remember seeing a bunch of news stories for the mcdonald’s glass recall. It confused me so much lol.

  51. Dennis Nickell says:

    Jennifer,
    I bought your niche site guide & my browser crashed when I clicked the link to down load it. I emailed you w/a copy of Paypal receipt. Not sure if you check that email form your auto mailer pitpiegirl@potpieworld

    thanks Dennis Nickell

  52. I like that the search engines are updating their results as quick as possible these days. I think real time search is the next big wave in search and the consumers are the one’s who are going to benefit the most.

  53. Real time search is a big hit. It’s good to see the major search engines start to embrace it after Twitter really exposed it to the mainstream.

  54. Hi PotPieGirl, i just made my first lens and you came highly recommended. i searched to find your latest content. Glad to have updated news. i am going to do some keyword research and make my first site now. For those of us who are latecomers to the game, it’s good to know that fresh content will be able to win traffic faster. i suppose its not good for those who have been making money on autopilot, but as an internet junkie, i have to say it can be disappointing to find that the exciting information i am reading on a page was published in 2008. i cant help thinking it may be outdated and somewhat useless. that makes it tough to decide to buy a product from that page.

  55. Wow! I must be living under the rock Jenny. Read about some Google update in Warrior some days ago but had no idea what’s it.

    Thanks for the explanation. Well, I think big sites like Amazon would not be affected. They are adding products on a daily basis too. No link building and social bookmarking? Aren’t their affiliates already doing that every second?

    Just my 2 cents…

    Thanks.
    Waken

  56. Mayday seems to have been hyped up a lot…not everyone with longtails lost their rankings overnight, ni fact not so many did at all

  57. omo.. i appreciate your post.. you help us to find out what google caffeine it is.. and btw google is my favorite search engine πŸ™‚

  58. Wow, this makes it even more important to find niches with very little competition if you don’t want to have to keep updating your sites.

  59. So sad my blog traffic was dropped because of Google Caffeine. This new Google algorithm really make me suffer πŸ™‚

  60. Maybe what google does is to use twitter as a source of information to find new content πŸ˜€

  61. Wow, i hadn’t realized that google took that long to index sites back in hte day. It looks like google caffeine is a good upgrade.

    Thanks for the breakdown =D

  62. Great info as usual Jennifer. I have noticed some of my rankings going away from first page. I will try adding some fresh content like I use to do on my lenses. Usually it works, letΒ΄s try with this new Caffeine.

  63. Sounds like it could be great for me as i’m a web designer and clients need to see results fast or they panic, hope the change happens soon.

  64. I think this is great news and shows that Google will continue to be the leading find engine.

    Fresh content showing up in search results alot faster is good for web users and also rewards those who diligently update their sites

  65. I wonder which wordpress plugins will help us optimize for this. Do you thing just adding rolling tweets will please google or something a bit more beefy like a content roller or something????

  66. Great piece of information Jennifer. Google has won the race once more and remained as the top search engine. Google Caffeine will add more competition among bloggers and contents of several URLs, Lets see how it works for all.

  67. Hey Jennifer, Thanks for delivering the details we need to understand Google Caffeine. It was very helpful that you gave us a background as well as the explanation of how it will work, using everyday parallels like the bus stop vs beam me up Scotty.
    I’m sure I speak for many marketers when I say that we will be keeping a close eye on this to see how it pans out.
    Peggy Hurd

  68. I know there are other ways than Google to get traffic, but if Google isn’t sending me traffic, Im hardly getting traffic. Some day there will be a search engine that will beat Google at its own game.

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