Niche Marketing with Squidoo | Anatomy of a Successful Squidoo Lens

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Back in October, I began a niche marketing experiment using Squidoo and good keyword research to generate traffic to a niche blog. Between good keyword use and Squidoo lenses, I wanted to generate a profitable, organic niche marketing campaign. I wrote one article to also promote this effort.

Niche Marketing with Blogs and Squidoo

Process for My Niche Blogging/Squidoo Experiment

First, I did keyword research to pick a keyword/niche that looked to offer an opportunity for good exposure in the SERPs (search engine result pages). I would not be paying for traffic so I knew I had to find a market where there was opportunity for top placement in Google and other search engines. A quick note: While I did the keyword research for this project, I did not do extensive market research for potential profitability. My goal of this test was to show how Squidoo could enhance traffic to a niche site and enhance search engine exposure – this test was not about profit in terms of a dollar amount.

After choosing my niche keywords I bought a domain name and directed the domain to Google’s Blogger/Blogspot to host for free. (You can get a domain name for less than $10 a year). I then created a few blog posts to start based on my keyphrase list I had generated while doing keyword research. I found a few Clickbank and Amazon products to complement the niche blog and also installed AdSense on my new niche blog.

This niche blog site has only 14 pages/posts – all are indexed in Google – and I haven’t touched anything on that blog since November.

Next, I went and created a Squidoo lens with links out to my niche site using good anchor text from my keyword research and also added a few niche-related products for sale on the lens. I do go into this lens from time to time to check keywords and to better optimize the title tag to improve search engine rankings.

I then wrote and sold an article to Associated Content based on info from my niche blog. I added the url to my niche site in the resource area on that AC article. Associate Content paid me $5 for that article and I’ve since made that same amount in Page View Bonus since the article was published. I paid $7 for the domain name and made more than that from that one article, so total cost for this experiment is nothing.

Why Doesn’t Everyone Use Squidoo?

Anatomy of a Successful Squidoo Lens

These are the stats for the LAST 7 DAYS on this ONE Squidoo lens:


Squidoo Traffic Sources


Total click-outs from this Squidoo lens to my niche site the past 7 days = 557. Out of 1197 visits to this Squidoo lens the past week, that is almost a 47% click-thru rate! An extra 171 visitors to my nice site EACH DAY just because I created ONE Squidoo lens. Folks, that is an extra 2200+ visits to my niche site in a month! From ONE Squidoo lens.

Statcounter Traffic Stats for Niche Blog


Between good keyword research and good blog and Squidoo SEO, my niche blog sees pretty good traffic.

Is this Niche Blog/Squidoo Lens Experiment Profitable?

I guess in the long run, we all really still want to know dollar values, don’t we? Ok – Well, first off, let’s say this – after purchasing the domain name and then selling the one article to Associated Content, I’m pretty much even as far as out of pocket expenses.

As for Royalties from Squidoo:


Other Squidoo/Niche Blog Revenue

I make a few affiliate sales here and there and this niche blog now earns a consistent $3-$4 a day from AdSense earnings. In fact, I’ve earned $168.30 from AdSense revenue just from this one niche blog since its creation in October.

One Niche Blog. One Article. One Squidoo Lens.

Can you imagine if I created 5….or 10… pages on Squidoo to enhance this one niche blog? Guess what? I’m thinking I WILL do that =)

What if I did the ol’ rinse and repeat and created 5 or 10 niche blogs that each have 5 or 10 Squidoo pages to improve search engine placement and traffic? Guess what? I AM doing that =) And, I am helping others do that, too, every day!

What if I owned a niche web site and I created one Squidoo lens for each product I offered or for each page on my site? Guess what? Clients ask me about how to improve the traffic to their niche sites all the time. I say “Squidoo”. They say “What the heck is a Squidoo?”….lol

What if I didn’t have a web site and just made Squidoo pages all around one niche and inter-linked them? Guess what? That works, too!

Creating useful, valuable content on the free pages of Squidoo is a win/win for everyone. The Squidoo site gets better and bigger and gets more traffic (and more co-op revenue to share with YOU), and YOU get more traffic for your site and/or more revenue from your affiliate efforts.

“What the Heck is Squidoo???”

For those that want to improve search engine placement of their web site or blog, or for those that would like a free platform to create good content for profit, Squidoo is the answer.

To any web site owner, to all bloggers, to all article marketers…. if you’re NOT using Squidoo you are losing. Period.

You are losing traffic. You are losing revenue. AND you are losing an opportunity to share your knowledge and unique products to the Squidoo community- and missing an additional opportunity to show these things to the world.

Guess what? I bet your competitors ARE using Squidoo and you’re lagging behind in your market. If they’re NOT using Squidoo – you just found the ‘point of difference’ in your online efforts that will separate you from the pack.

Get a Squidoo guide and learn how to create good Squidoo pages. Don’t want to learn? Then PAY someone to make SEO-optimized Squidoo lenses FOR you. You’re gonna have to come OFF your site to PROMOTE your site these days. If you don’t learn how to use off-page opportunities in this Web 2.0 world, you’ll be constantly trying to play catch-up in the search engines and in your niche market. The search engines love good anchor texts to web pages from within content – Squidoo offers that opportunity for free – and yes, Squidoo pages mature to have individual Page Rank, too.

So, now I ask… why aren’t you using Squidoo?

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