Traffic But No Sales?

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Converting Your Google Traffic Into Sales – What’s the Secret?

After running my affiliate marketing poll, I see one of the biggest problems affiliate marketers run into is trying to get the traffic they receive to their web pages to convert into sales. It’s also one of the top questions I get from my readers. They tell me they are getting traffic, but they can’t get that traffic to turn into sales…. What are they doing wrong? I think this topic deserves some in-depth conversation, so grab a Coke or a cup of coffee and let’s get into it.

I’ve had this post almost finished and sitting in my draft folder for some time now. Life has been so crazy lately that I am just now getting to finish it. With the holidays…work… family… and that new awesome, wonderful, precious granddaughter…well, I’m swamped! (and a HUGE thank you to everyone for extending your congrats and well-wishes on her birth!)

The GREAT news is that the person who inspired this post is now making money! Ted contacted me via my help desk to give me the good news.

Hey Jen!!!

Just wanna tell you that I am your another living proof that OWM is totally awesome!!! I am making a living with this already!!! woohooo!!!!

I’ve a few sales already!!! yeah!!!!

and it just keep on coming!!! AWESOMENESS!!! Thank you so much!!!

I’m so sorry Ted for being late for you, but apparently you didn’t need my help after all! haha! I’m super proud of you!

However, I think there are still a few folks that suffer from the same situation Ted was in, so I am going to talk about this anyway.

Meet Ted

Ted is one of my One Week Marketing followers. He’s been working hard (has 7 campaigns out there already) and is getting traffic to his web pages – but, no sales. He contacted me to ask for some help and insight and since his questions were so good and so important, I asked his permission to re-print his message to me so we can all learn from it.

I have a problem with my OWM. The problem that I have is as below:

1. Product chosen – How do I know whether the product is converting? Any preference to choose clickbank product? looking into gravity? referred? or what? I have 7 campaign now and non of them are converting to sale.

2. Which leads me to the second and last problem. I am getting traffic from google and other various places but I don’t see any sales. So my question is, how can find a BUYING keywords and PROFITABLE NICHE KEYWORDS.

Is it true that PROFITABLE keyword is the keywords that is “problem-solving” keywords? like “How Can I”, What is the”, “Where Can I Find”, or what?

I guess if I have the solution for the above problems my OWM would be better I guess.

I am very determined to make this work for me and I won’t give up until I get my first sale! Once the first sale is made I will just rinse and repeat and eventually proceed to your wordpress niche!

Thanks for your help,

PS-How long it takes for you to get your first sale when you started your FIRST campaign?

Great questions, Ted! Let’s take your questions one at a time and see if we can clear things up a bit.

Choosing Clickbank Products That Sell

This is always a tough one – how can you tell for SURE that a Clickbank product will sell for you? Well, you really can’t be SURE, but you definitely can take a look at some things to see if it might work for you.

About Clickbank Gravity –

Clickbank gravity, in a simple explanation, refers to the number of affiliates who have sold at least ONE copy of that product in the last 30 days. If an affiliate sells 100, it still counts as ONE gravity point just as if someone only sold one in the last 30 days, that would count as ONE gravity point, too.

I DO look at gravity…. but gravity does NOT make or break my decision of whether I promote that product or not. Yes, I like to see SOME gravity so I know that affiliates ARE able to convert leads to sales. However, I don’t have a “set” gravity number that I use as a rule of thumb. Some products are more popular, or have vendors that have more partners… some vendors have no idea how to attract affiliates. Some products answer the problems of a large group of people and some products are very, very niche-specific.

In short, for me, I look to see if there IS gravity…and then I look at the sales page. I want to make sure *I* don’t click to it and leave instantly, that it’s set up properly, no AdSense ads on the sales page (ugh), things of that nature.

Now, many ask me, “Do you choose a product to promote based on whether YOU’D buy it?”

No, I do not. ME buying it has NOTHING to do with it. I am looking for a product that answers the problems of a certain sub-set of people. Odds are good that I am not part of that sub-set. I can’t judge value for someone else.

Matching Clickbank Products With Buyers

To me, the most important part when looking as a sales page for a potential promotion is – WHO wants this?? WHAT is their problem and can this product solve that problem for them?

As the guys in Wealthy Affiliate always say, affiliate marketing is like being a match-maker. Find a group of people with a certain problem and match them up with the solution.

If the product you are thinking of promoting doesn’t solve at least one important problem of the target market, it’s gonna be tough to make sales. The more “troublesome” the problem is, the more sales you should make.

Travis, Mr Bum Marketing, used the phrase “Hair on Fire”. I love that phrase and I keep it in my mind whenever I am looking at products to promote. If the problem the group of people have is not like having your hair on fire, sales will be slower and you’ll have to work harder for sales.

Think about problems people go thru that are all-consuming for them at the moment. Think about things that have happened in YOUR life that you would’ve done just about anything to get the answer right away.

Anyone hearing me? {tap, tap, tap…. is this microphone on? Anyone hear me?}

Finding Buying Keywords

Learning how to identify buying keywords is a left brain/right brain technique. Sure, we have keyword tools that can help us identify good keywords in a competition sense – maybe even tell us the “commercial intent” of a keyword – but sometimes you just have to look at a keyword phrase and think about it. Think of what problem the searcher is having. If the keyword doesn’t imply a problem, but more an intent for something free or just some information, then it probably won’t lead quickly into a sale.


Yup, there’s an “unless”…lol. UNLESS you plan to bring people in with the “info searching” keywords and somehow get them to stay with you thru their cycle to get to a buying keyword. Good niche sites do this – they offer info to all cycles of the buying process. Good One Week Marketing campaigns do this, too =)

But this takes practice and learning how to identify if there even IS a product at the end of their search cycle. Sometimes…no, a lot of the times, you just have to get the content out there, see what keywords people are using to find you, watch their behavior, and take a good hard look at your own stats. There are NO stats better than your OWN.


Do you think someone who is looking to learn how to grow tomatoes is having a “hair on fire” problem? No, not likely…and the odds are really good that they will find all the info they need to satisfy them for free online.

However, what if some weird bug thing was eating their tomato plants? Hmmmm…. hair starts to sizzle a little now, doesn’t it?

The “problem” with most campaigns is not that our keyword research was wrong or the product was bad… usually the only problem is that we are “missing” with our match-making. Affiliate Marketers give solutions…we don’t sell =)

People come online to socialize, for entertainment, to get info….and to get solutions to their problems. Help them solve their problems and the sales will follow.

Oh, forgot a question…

How long it takes for you to get your first sale when you started your FIRST campaign?

It took me about a week to make my very first sale online. I have NO CLUE how someone found me or my site because I knew NOTHING about internet marketing or SEO or back links or ANY of that. But, through some grace of God, someone bought a $7 ebook from me… and changed my life. Once I saw with my own eyes that I COULD do this AND it really WORKED, well, I was all over this internet marketing thing.

As for my first sale with a One Week Marketing campaign…. See, the thing is, One Week Marketing didn’t exist back then. I created it as I went along learning. I didn’t even know I was creating a product – had no intention of it nor did it even cross my mind. I was just trying to turn the things I was learning and writing onto thousands of post-it notes into a plan of action that I knew worked and that I could repeat over and over and over.

No matter what you’d like to end up doing with internet marketing, One Week Marketing is the solid basics of just about all of it (excluding PPC).

Ted, THANK YOU for your questions! I love being inspired! Better yet…. CONGRATS on your sales! Keep up the great work!

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