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From An Organic Perspective
I was reading an article over at SearchEngineLand this morning and I really thought it was interesting. Turns out the folks over at WordStream have conducted a study and have released a list of the most expensive keywords from a Cost Per Click perspective in AdWords (Google’s paid advertising option). Now, I am not into Google AdWords advertising (I hate paying for traffic) – plus, if you’ve read my emails lately, you know that Google dumped me. What I want to talk about is this list of expensive keywords and the ORGANIC side of ranking in Google.
First, some background in case anyone reading is a bit new to our crazy industry.
Google AdWords ads are those ads you see on a search result page when you search for something in Google. These ads are usually found at the very top and to the right of what we call the organic results (free).
These advertisers are charged by each click on their ad, and the amount they are charged is based off an auction-based type system that is based on many factors. Advertisers bid on how much they are willing to pay for an ad click to their site and then Google figures in some other metrics to decide how much they really pay and where in that list they end up ranking (top advertisers or at the bottom, for example).
Now another place AdWords advertisers can place their ads is on what’s called the “content network”. This puts their ads on other websites (not just a Google search results page).
Anyone with a website can place these ads on their site. This program is called AdSense and it is free to participate. When someone comes to your site and clicks one of these ads, Google shares a portion of that Cost Per Click (CPC) with you.
When a “Highest CPC Keyword List“ is released, it gives our industry some insight into the major money Google makes from their paid advertising platform.. but it also attracts those that make sites with AdSense ads as a monetization method.
If you could build a site that has ads earning you $1 per click or $20 per click, which would YOU pick?
So these lists attract those that make sites to display the higher CPC ads from AdWords which should make the site owner more money.
How Much Money Does Google Make From The Ads?
Ready for this number? In the last 4 quarters, Google has made $32.2 BILLION dollars from their paid advertising service.
That’s a lot of moo-la!
In fact, according to WordStream, 97% of Google’s revenue comes from advertising. (Jen’s note: that stat should now be 96.99999999% now that they no longer get any revenue from me….lol! Sorry, couldn’t resist)
Short answer is this – Google AdWords, their paid advertising service, brings in BIG BUCKS for them.
Ok, let’s get to the list…
Most Expensive Keywords List
Here is a great graphic from the folks at WordStream.
If you need a text list of these keywords, here ya go:
The most expensive keywords bring in almost $55 per CLICK on an ad.
But one thing all those businesses targeting those keywords have in common is that it is worth it to them to pay that much to get a visitor to their website. They can afford it because simply, their customer value is high.
Looking at the List from an AdSense/Organic Perspective
One thing I can tell you for sure – now that this most expensive keywords list is out there, the AdSense site creators will be going NUTS making sites around these keywords. Well, even MORE nuts making sites AND new site creators will be jumping on the band-wagon too.
They’ll want a big piece of this gravy train too.
Who wouldn’t want a percentage of $55 clicks on their site?
Before you go running off to make sites in these markets – think long and hard about it.
These markets are TOUGH online. Really REALLY competitive.
Not only do you have to compete against other AdSense site owners, but you are also competing against the actual businesses that provide these services.
Here’s one thing I can tell from experience – these business owners work HARD to rank organically in those keyword spaces. They shell out a lot of money to get ranked there and STAY ranked there. Many have in-house SEO firms working on their rankings, too.
When you are a one-woman show (or a one-man show), it is super hard to compete.
I happen to have a site in one of those markets – I work my tail off on it AND I am constantly watching the OTHER sites to not only see what they are doing, but how it seems to affect their ranking in Google.
It’s exhausting – but I knew it would be this way before I even started the site.
I planned on it taking me a year to do even remotely well – and I’m pretty good at that ranking thing 😉
So far, I’m a few months in and I am starting to break ground in this market. But I had to do something that is a bit unique for when you make niche sites around a specific topic.
I had to “back my way in”.
Backing Your Way Into a Big Niche
Instead of going for the jugular (the BIG keyword), I had to start by nipping at their heels and go very, very long tail to start making my mark in the Google search results.
If I can get this site to rank well, I could potentially make some niche change by selling it… and maybe make some nice money in the meantime (I have limited AdSense ads and one affiliate offer on it right now).
I have managed to get many top 10 rankings for some very longtail, specific, and lower search volume keywords…but I am just now starting to break into the Top 30 for my big keyword.
Working a BIG niche is a lot of on-going and consistent work that requires a LOT of patience.
Money can be made quickly and more easily when you make multiple mini niche sites that target low-competition markets. These types of mini-sites tend to be more “hands off” once the original work is done too.
In fact, I made videos of every step I had taken while creating this site. I planned to use them as a case study for training. But then I realized, who the heck wants to learn from a case study that might take a YEAR (or more) to truly be impressively profitable?
I’d rather learn how to make lots of smaller sites that rank quickly and easily — and each make me a few hundred bucks (or more) a month so my efforts show profit quickly.
There’s no telling how many of those smaller “mini-sites” I could make in the year it will take me to get this ONE site making a couple hundred a month.
Why work so hard on ONE site?
For me, the answer is because I love a challenge. I also don’t need the money NOW since I have plenty of other passive income streams from mini sites already out there – and I am a Google Dork – I love watching search results and how Google acts in each one.
In fact, for fun, I will randomly pick keywords and then watch each keyword space over time. I analyze what each site is doing to rank well and eat up all the information I get.
It’s amazing what you can learn by watching query spaces that you are NOT working in. You become more objective AND you can find things that could really help you with the markets you ARE trying to rank for.
and Yes, watching Google is fun for me – I’m weird.
If you’re interested (or just plain tempted) to jump into one of the above listed highest paying CPC keyword marketing – think carefully about it. Poke through the current competition and see how they are achieving their rankings.
Then, get creative and think about how you can “back into” the market and be profitable.
When Online and Offline Collide
Before I sign off, I want to give a shout out to someone.
My husband did a repair today for someone who lives close to us. Throughout conversation my hubby had with this customer, they talked about my hubby’s business website and how I am the one that created it and has it ranking so well.
The name “PotPieGirl” came into the conversation and it turns out the customer knows who I am and follows me online – and he said some very nice things about me to my husband.
Rick, THANK YOU!
It’s really something when you spend all your time in your home office from some pin-point on this Earth to come across someone who understands this internet marketing thing AND knows who you are (AND they say nice things about you.. lol).
It reminds of me how small the world really is.
I talk to people from all corners of the Earth daily, but once I get out into the “real world”, it seems no one has any clue what I do or about this business.
When my online business world and my “real” world collide in a positive way, it’s really nice.
Rick, again I appreciate your kind words and we appreciate your business!
That’s it from me.
Y’all have a great day!