64 Comments

  1. Mike from Maine says:

    Im sorry to here about your house, but I’m happy no one got hurt. Unfortunately I think a lot more people were hurt by this darn penguin. I like how you point out the opportunities now with so many sites removed. Some might say its a rebirth of Google 🙂

    1. PotPieGirl says:

      Hiya Mike =)

      Thanks (re:my house) – it was a long time ago… these days I only think about it when it storms out 😉

      There is a LOT of opportunity out there right now. We all see how Google is struggling to return results that are a) good and b) not manipulating their rankings or breaking some other Google “law”. The damage is done – why not be part of the clean up crew?

  2. Hi PPG, I can’t thank you enough for this post – the best I’ve read in a week or so. I was looking for something good to read and then I hit twitter and found your tweet with the url to this post. And just to note… I didn’t skim through. I read every single word.

    Really sorry about that major tornado event – that evil whirlwind – can’t stand it. Oh Google, you really got me mad this time! I’m experiencing the same as you. I was watching three query spaces and discovered something. There were three different sites all ranking in the No. 1 spot. After the penguin update hit, only one site survived and each site had a high percentage of exact match anchor text. So let’s just say google is distorted. Their engineers contradict themselves with their speeches and their algo has no real focus. Plain stupid! But I’ll keep on doing SEO.

    Thanks again for this interesting post 🙂

    1. PotPieGirl says:

      Thanks, Charley! And bless your heart for reading every word… I’m impressed!!

      An event such as a tornado can really help put everything into perspective…and I feel the same about Google and all their “Storms” lately. Put it all into perspective and move forward.

  3. Even if google was really only trying to give us the best experience, the fact that they want to do these ‘updates’ so often (I think they’ll eventually be doing it every other day, lol) promotes the opposite result. When they update and the serps go thru the usual ‘dance’ for days/weeks, I always notice crap results in my searches for that time…certainly not what little g claims to want for their users! And google is becoming slower and more user unfriendly every day…but I suppose that’s inevitabe as g becomes more bloated, bureaucratized, cronyistic, etc. i know their software engineers need to justify their existence, but how much is too much before they drive away the users they claim to want to serve? And the deceptive way they started putting paid ads at the top of their serps lays bare their hypocrisy once and for all. As I recall, they changed the colored area with the ads in the 1st 3 results to a barely perceptible tint, and I’ve accidentally clicked them a few times…now there’s no ‘tint’ at all, they look like part of the results of a seach. Would they tolerate any of their adsense publishers diminishing their ‘users experience’ by practicing such blatant deception? I doubt it! Hopefully other nations are and will further stand up to google’s poor business practices 🙂

    1. PotPieGirl says:

      Hiya Craig =)

      I don’t know about the rest of y’all, but when I ‘spring clean’ my house, it looks WAY worse before it looks better. I have stuff pulled out of closets and drawers and it’s a mess!

      To me, that is what is happening with Google now – they are ‘spring cleaning’ and things DO look worse – and will continue to look that way until Google straightens things out AND we (hint hint) seize the moment and give Google the good stuff they so desperately need right now.

      I agree about the ‘color’ of the ad backgrounds… I find myself now really having to be sure I’m looking at the first organic result and not the bottom of the ads. Pretty deceptive, if you ask me….but I don’t think Google will ask ME…lol!

  4. Hi PPG,

    My neighborhood got thumped by a tornado last November, so I know exactly how you feel. When I look back at the pictures, I realize how fortunate and blessed my family is.

    I am curious about your hunch. There are some guru’s out there that are saying that links from authority article directories could be bad for your backlink profile. Just like everybody else, I had winners and losers. My “winners” have zero links from sites like ezinearticles and goarticles.

    What are your thought about links from these types of directories since the latest Google updates?

    Oh and by the way, War Eagle.

    1. PotPieGirl says:

      Oh Alan – “War Eagle”?!?! ACK!!!!!! Rolllllll Tide, baby! =)

      Sorry to hear about your tornado experience. We ARE very blessed to be sitting here talking about it.

      As for my hunch – I’m curious about it too. I had tons of tabs of backlink profiles open on my browser of winners/losers in a given query space….and it was all so frustrating because they all looked the same. I could see why ANY of those urls could have been slammed – but some didn’t. I even opened each url….looked at the page that is/was ranking…looked at the site. Man, some of the stuff that survived is pretty rough.

      Then, I saw something in the back link profiles that caught my attention. I hesitate to just say it because it’s not a “make sure you do x% of this”, if that makes sense. I just need to figure out a way to test it and that is pretty tough to do – especially in the midst of the eye of the Google Storms.

      As for GoArticles/Ezine articles… I didn’t see any specific trend as far as having those links hit/not hit. Now, many of the sites I looked at had THOUSANDS of links so it’s very possible that they did/do have them and I didn’t see them. I really don’t *think* those types links on their own will cause issues. However, if that’s the MAJORITY of a back link profile and the anchor text is not well-balanced, I feel sure it could cause issue.

  5. Hey Jennifer! Hope all is going well, looks like it is! What a scary event to be caught up in a tornado, and a fantastic lead in for this post.

    Great post! I’m inspired. 🙂

    1. PotPieGirl says:

      Hey Miles!!!

      Great to ‘see’ you!! That tornado was quite an experience that totally came to my forethought as I rummaged through the Google results lately.

      Hope all is well with you as well!

  6. A long article, but one I read from start to finish. A great comparison between physical destruction and cyber destruction. Yes, we do have to stop dwelling on what happened in the past and move on.

    1. PotPieGirl says:

      Hi Angela =)

      Yep, that was a long one – even for me…lol! Took HOURS to get it out and get it right enough to publish.

      But yes, it’s time to move forward…there’s opportunity out there!

  7. We don’t “do” tornados here in Denver, either, but your description sent chills down my neck anyway.

    Good advice here. I think maybe I should start looking at things I’m not “in” as well. I’ve never been blown away, per se, but I’ve gone down 6 spots or something and wondered if it was something I did. “Should I have not modified that header file?” I’ve learned to calm down, but you are right about how arbitrary it seems, and how overreacting to that usually won’t yield good results.

    Thanks.

    1. PotPieGirl says:

      Hey Brian =)

      Yep, over-reacting is very contagious right now – and I totally get why. Thing is, we just need to chill out a bit and see what happens. This is just a moment in Google time…no telling what will happen next.

      In the mean time, keep moving forward. The time we spend worrying could be spent doing things more constructive, don’t you think?

  8. I love how you put it – Google is starving for good quality results to rank well… But only if they have not “manipulated” their way to the top (whatever it is that they think manipulated means).

    That’s the way i see this mess that are the SERPs now… You could have the Best site in the world for any given keyword, but it’ll be nowhere to be found if it broke Google’s “rules.” in place of the best site, you’ll find crappier sites ranking because they didn’t break the “rules.” but of course, like you said, you can analyze those sites individually and find examples of them “manipulating” the rankings.

    One more thing – If someone scrapes content for any of the Penguin penalized sites, the scraped content is ranking ahead of the original. In my opinion, that’s the worst part of this mess.

    1. PotPieGirl says:

      So true, Big T… so, so true, and sad as well!

  9. You are probably the only person I have ever heard make great sense out of the whole Google alog change deal. I’m this close to delete my rss subscription to search engine land and search engine watch these days. They are just a waste of time…. repeating and rephrasing the Google guidelines on every post related to google update….they make you fill as if you are a retard or something. Actually the whole SEO industry is getting retard these days. Nothing makes sense.

    1. PotPieGirl says:

      I hear ya David…and thank you! I’ve had to sort thru piles and piles of the ‘same ol, same ol’ as I’ve been researching all this – and yes, it gets annoying. Problem is, it’s NEWS, but there’s nothing NEW to really say about it because no one KNOWS anything else for sure.

      I consider it my job to make sense out of things for both myself and for my readers. We’re all in the trenches together, aren’t we? Thank you for letting me know I helped more than me with this long-winded post! =)

  10. I loved the Tornado story – you might think about taking up descriptive journalism, it was that evocative!

    Regarding what has been happening – G did another Panda update hard on the heels of the Penguin (I think Penguin was Apr 24th and Panda Apr 27th), and every time they re-run Panda they tweak the parameters. It might be that some of the sites that got so devastated got a double whammy, which is why they are so puzzled about what happened to them. It’s a mistake to run round thinking it was just about links, could’ve been on-page stuff instead but no-one is talking about that Apr 27th update.

    1. PotPieGirl says:

      Thanks, Rose! What a nice compliment!

      Oh yes, Google had double and triple whammies going on. Panda ran on April 19th and a refresh on the 27th…and Penguin was right in the mix on the 24th along with many, many sites losing links over the blog networks getting de-indexed in mid March.

      LOTS going on….. LOTS and LOTS!

  11. Damn you, PotPieGirl… I just found this site for the first time today and just spent over 3 hours reading your posts and other posts you linked to. Now I gotta figure out how to stay away. You’re too good, you keep me hooked, and if I keep coming back, I’ll never get any work done. Damnit!

    1. PotPieGirl says:

      Oh no, don’t stay away! hahaha!

      Hope you found some helpful information!

  12. Hi Jen,

    I am glad nothing really bad happened with you and your family during that night.
    Of course, the house was wrecked but it is a comforting thing to know that you are all safe.

    It reminds me of the Google Penguin (minus the happy feet)…

    Lots of websites were whammed. What a bummer. But at least we can start all over again. (wink, wink and wink)

    1. PotPieGirl says:

      A house is just wood and sheetrock…it’s the people who make it a home and thankfully all our people were all A-ok.

      Yes, looking at the birds-eye view of the tornado destruction is like looking thru Google’s results lately…but you’re right, we can rebuild 😉

  13. Genevieve says:

    Hi PotPieGirl,
    I love your posts and find them very informational.
    In a tornado area myself, I’m always nervous when the sirens/news reports hit.
    I have seen not-so-good content ranking in various niches on page one, and I shake my head in amazement. Surely the general public notices it too. Hopefully, this will all “blow over” soon, but it’s Google . . .
    I am curious though: Since your “breakup,” are you still doing SEO services?
    Wishing you the best!

    1. PotPieGirl says:

      Thanks, Genevieve!

      and “blow over” – why didn’t I use that phrase in the post… good one!

      I still have a couple “big” clients, but as for other stuff, only offering the LITEs now – my team was way too busy to take on more than that.

      All the best to you as well!

  14. A month or so down the line having seen my (good quality) sites and earnings drop like stones. Have decided that google is an unstable model (as it always was) to base expectations of earnings from. Not worth trying to keep up with it. Will only concentrate on driving traffic directly to my sites from now on. Search engines no more.

    Would like to see some posts on that, would be useful. 🙂

    Cheers

    Mark

    1. PotPieGirl says:

      Hiya Mark =)

      Search engines are only ONE source of traffic online. The problem comes when we depend on that traffic exclusively….bad things happen when storms blow through…ugh!

  15. I love reading your posts. They are so well worth the time invested.

    Google sucks!

    Almost all of my Amazon product review sites (and all 3 of my Clickbank sites) have been dropped from the first 10 pages of Google. I’m adding quality content and started building Squidoo lenses for each of them in hopes they will return (sure can use the extra income). This is very time consuming as I work a full-time job away from the house.

    Keep writing and sharing. I’m not going to quit!

    Alan

    1. PotPieGirl says:

      Thanks, Alan! This particular post was really long (even for me) – thanks for hanging in there!

      Sorry to hear about your sites…it’s a tough time for a lot of folks, isn’t it? Good for you for jumping in and getting new exposure with Squidoo. Excellent advice 😉

      Glad you’re not quitting..there’s no reason to quit now – things are just getting interesting…lol!

      Let me know how things work out for you!

  16. Great post! Noticed you recommend ahrefs. I’ve been comparing that tool to Majestic SEO. In entered one of my url which is about a month and a 1/2 old and ahrefs showed no backlinks, but Majestic did. Any reason why you didn’t choose Majestic over ahrefs? Sorry, got a little sidetracked. But one of my sites that was ranking #2 for a competitive keyword had disappeared in the Google search results with the Penguin hit. I did some social bookmarking and now it’s on pg 2:). But I was wondering whether or not you should just get new domains when your site has been hit. Guess you answered that! lol Thanks again!

    1. PotPieGirl says:

      Hiya Tamara – thank you!

      I like ahrefs – I think it just suits what I want to see and how I want to see it. Also, my rank checking tool shows Majestic info so that’s already in front of me.

      Not sure it’s time to dump any domains right now (but an additional one might be a good idea for those that are losing big money right now). Once Penguin comes blowing through again, we’ll all have a better idea of “Now What”.

  17. Great post Jennifer!!
    Love the last part, just go do it!
    That`s so great with this business you get as many chanses as you want. If you have or had a winner site, create another one.

    Thanks Jennifer, always enjoy reading your posts,
    Vicky

    1. PotPieGirl says:

      Thanks, Vicky!

      Yes, we have all the chances we want and go for. It’s time we stop stewing over all this and move forward. There’s as much opportunity out there as ever- if not MORE.

  18. Potpiegirl…one more question. If you can get another clean domain and start brand new, can you move all of the content from the old domain to the new domain? Or is it best to rewrite everything?

      1. No..the old domain is not totally deindexed. So in that case…I’m assuming it would need to be new content? Thanks for posting that post!

  19. Great info Jennifer..so glad you and family got through safe in the tornado..we’ve had some close calls here in northwest Louisiana for sure but no damage…

    Totally agree with you about the opportunity marketers have right now. I did jump on a new domain a few weeks back. I’ve done little to backlink or promote it except for a few articles and some social pages, and it’s ranking well now…still got a lot to learn though

    The opportunity is there for sure…
    Thanks,
    Scottie

  20. The Penquin is running amok and Batman is nowhere to be found……….

  21. Well, as a Google user I find the results that a search serves up now as terrible. When I search for something about a product that I am interested in buying I don’t want to see 2 or 3 pages filled with Amazon, Ebay, Target, Sears, Nextag, Walmart, etc. I know all those URLs by heart and I have probably already been to them. I want to get some reviews or information about a product from individuals, even if their site eventually takes me to one of those big name sites to purchase.

    And, I don’t want Google protecting grandma. Grandma can protect herself. Just give me the information and let me make a decision about what is best for me. Right now you can’t get a search results page that is anywhere near relavent to your search term.

    I have had to go to Yahoo or Bing to really find anything useful lately.

  22. This is about the 4th time in the last couple of days I’ve heard the recommendation to just start over (I think even Matt Cutts said it), so guess what—I am! But, oddly, I initially benefited from Penguin (moved from about 15th to 5th on multiple keywords), but was then “slapped out of sight” about May 16th-17th! Anyone else experienced post-Penguin slaps?

    1. I did. Sites which didn’t have any obvious drops on the 24th or 27th were slapped down a week or two later. Penguin? Panda? I don’t know which black/white animal to blame!

  23. Jennifer – this was an outstanding post. I read every post you email about an I always come away with something.
    This post inspired me to take some action on some of my sites that were hammered by Penguin. Sure, why not get a new domain – I know a lot about the niches and keywords, etc. I’m not sure about using the same content or maybe spun content but at least I will be moving on.

    How can you tell if a site is guilty of keyword stuffing?

  24. Most of my sites have gotten through this recent tornado untouched although I lost about 30 with the first Panda update. Things are messed up and it is hard to figure out what is going on. Google ran Penguin on the 24th but they also ran Panda on the 27th so it is hard to sort. Near as I can tell Penguin hit sites with unnatural linking patterns. Cant say they did not warn us though. I don’t think it has anything to do with content at all which is why some very good sites got hit. I think all we can do at this point is roll with the punches and not make any drastic changes until things sort themselves out. Oh yeah and watch out for “experts” that pray on peoples fears, claim they know what is going on and can fix things.

  25. Great post Jennifer, but for crying out loud I feel sorry for newbies to Internet Business and regular Businesses with all this malarkey going on, very scary, I am in the process of starting a new site and feel like staying well clear of backlinks.

  26. That’s what I call a “motivational post”. All those one-man/woman-show webmasters are only crying and commiting suicuides, they are yelling “No, I want it BACK”. But this is the life god damn it. This is how everything works. There are tornados and there are shiny bright moments. And we need to learn to deal with both of them.

    Of course it sucks what is happening, of course it’s bad for a lot of people. But seriously, who cares? Google doesn’t. And rest of the universe doesn’t care either.

  27. Hello Jennifer- This was one of the greatest posts written within the entire SEO Industry…. I have stopped my subscription to Seo Moz & others (instead subscribed to your blog). It seems that those big SEO guys (Rand & others) are not doing SEO anymore… they are just protecting their brand with Google. These big blogs never seem to talk about the concerns of affiliates or how to rank their sites. They just got big clients (no affiliate sites) that they keep promoting/marketing with big budgets. They should stop calling themselves SEO’s… I have never read a single article that actually helps affiliate sites.

    I truly appreciate your honesty about this whole algo mess.

    One more thing, can you reflect a bit more on the “hunch” thingie? That’s the only part/sentence I didn’t quite understood (You are either the one people are talking to and talking about, or—–). Is that something you will post about in the future?

    Look forward to reading more…

    Consciously,

    Chetan

  28. Hi Jennifer. Great article. Well worth the read! As always.

    You mentioned that there’s opportunity right now and that we should be part of the “cleanup Team”. How do you propose to do this when nobody knows (yet) how to rank sites right now after the storm? Or should we rank/backlink them in exactly the same way we used to? Cheers

  29. PPG…. I was waiting for *your* POV on this and can’t wait to read more down the road! You always seem to bring a breath of fresh air to a topic when everyone else seems like they are all spewing the same talking points.

    Perfect analogy and wonderful advice! As one of the small sole props you described we got whacked and all I can do is read, learn and try new things. Doing business online is not for the weak of heart, right?

    Thanks for keeping it real! 😉

  30. Refreshing to read a post from someone who’s talking about the big honkin’ elephant in the room and not just parroting the Google party line :)!

    I’m totally baffled by the apparent randomness with which my own sites were affected and the gawdawful mess which is supposedly their “improved” results…

  31. Wow. I originally found your website through a post on Squidoo. Eeekkk…you have a link to your website! Oh, wait, you said you take links as a compliment. — *grin* That’s good. So do I. 🙂

    The main thing that struck me as I read your article is just how MUCH I have to learn about this new venture I’ve started. *SIGH* I just *thought* that going from “unemployed out of shape librarian” to “fit, healthy, in shape Writer and Professional Dance Instructor” was going to be easy. Becoming writer and making money online was looked like it was going to be the straight forward half of the plan. Alas, I’m quickly learning how much I have to learn!

    But with articles and websites like yours full of information, I’m sure that it will come to pass. Thank you for the entertaining article even if you did make my “to do / to read” list grow longer. 😉

    I’m glad that you, your family and your neighbors all survived the storm. Cheers and thanks again!

  32. To simply sum up how I feel about the Google “tornados” and pandas and penguins etc., I find it such a mentally exhausting drain constantly worried about what is happening next, and sweating over everything I write. I really do. Certainly I will keep keywords in mind…they are important, but I’m just going to concentrate on writing what I want to and however I want to. I’m certainly aware of the “proper?” things to do in terms of SEO, but the irony of that is, it changes from one day to the next it seems. I’ll just stick to what I’m doing, and whatever happens happens.

  33. Great opportunities to spring clean and get great content out there – yes thats true
    (Un)fortunately the days of half-hashed rubbish websites are long gone – even if Google is in disarray right now – we can all see where it is headed.
    PPG, you won’t have any problems as obviously you are already used to providing top-notch content – I am very interested in your w-i-p… whatever your theory is about! Hurry up with that….

  34. Henrygold says:

    The good thing about this stupid update is i learn to build a brandable site that doent need google as a middle man.

  35. Wow, that was quite a post ! I left the shores of the Jersey Shore 5 years ago and went to the great state of Atlanta. Bigger fishing pond, bigger fish..follow the money and find my true love and marry her. I knew the road was going to be tough but never dreamed that a huge tree would fall over and crush my home in Smryna, GA or that I would survive a stroke virtually unscathed. I had just bought my first computer, well second if you count the 2k me and my cohorts at RE/Max in Beach Haven, NJ had each kicked in to but that 28lb portable Compaq. Some how I found you found this PotPieGirl and started trying to follow her advice. How hard can this be I thought ! You just explained what happened the last few months. Thought I finally had a plan that was working and poof everything just stopped. Pesky Penguins! Computer in the shop and no money go fetch it, I took time to relax and ponder what happened and what should I do next. I can tell you it won’t have anything to do with hammers, saws or paintbrushes. It will involve pushing buttons and posting blogs, putting video’s on youtube, writing articles on WordPress and Squidoo, tweeting, hooting, fb, G+ and a bunch of other things. The thing that amazes me is how fast my following is growing. I have fans! Soon there will products for them to buy. Still a lot of things to figure out but I want to thank you for all your great help and advice. Rich aka NewLife4Rich@gmail.com

  36. Hey Jennifer! Hope all is going effectively, seems like it is! What a scary celebration for being caught up in the tornado, and also a wonderful direct in for this article.

    Wonderful publish! I’m inspired.

  37. I have been all over the place since January this year. I’m literally on and off the SERP’s daily. One day, 2K views from Google, the next day 100. I am just concentrating on building my site for those who visit it, and will let whatever happens with Google – happen…

  38. Brilliant post in the wake of unfortunate domestic circumstances. This is the best post I have researched on Penguin – and I have researched A LOT! Great comments and true instances. I have suffered a great drop in rankings (although still there but pages down) in a lot of my sites all mainly dropping off severely on 25th April. Interesting that some of my subpages with very little content and no backlinks are now ranking higher than the main page! Agree that search results from G are rubbish at present and cannot help thinking it’s either to get all who have suffered to start paying for Adwords, or that G’s revenue from Advertising in the wake of competition from Facebook Ads has declined so much that it does not want to pay out to publishers so it’s ranking them down.

    Any thoughts on this?

  39. I like what you are saying about the anchor text theory and all of the other theories out there. My theory is that they have searched out the blogs that link building companies were using and unlisted them in google. Using my backlink tracker, my site’s PR rating went from 3 to 1 and all backlinks have disappeared. I have made my sites look more natural and lowered the keyword density. For my key words it is weird what has happend. I went from having my sales page drop off the rankings and two other pages now occupy in the top 10. My traffic to the site has went down, but has not gone away. In summary, I went from having one page in the top 10 and now have two, unfoertunatly they are not generating the revenue as my other page was. Other sites I have really benefited as now they are in the top 10 when previously not listed.

    I primarily used linkvana for link development and thought this was a good way to get backlinks, but it looks like the Penguin update was targeting companies like linkvana. I am going to war, attempting to get me traffic by other means you have suggested. I appreciate your insight. Thank you as always.

  40. My heart bleeds when I read about Penguin. Google has destroyed the SEO business. How would I know, I still rank #1 for thousands of keywords and I am not making real money. The situation is hopeless. Every week I check if Google hasn’t closed some of my last remaining SEO tricks. We are doomed. If it is any consolation, the businesses that are really doing well are those that have returning visitors. Now building a website that good takes months and a lot of money. I’m happy to know that Google has destroyed SEO. Unless you can get returning visitors you are doomed. Why returning visitors? Because even if you do get some going through, chances are they won’t buy at the first visit. So you need an excellent website, which for some markets, just isn’t possible.

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