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15 Million Reasons Why I Love Blogging

by PotPieGirl on October 10, 2008 · 7 comments

Think this is a true story?

I posted this in the Wealthy Affiliate forum tonight. Thought I’d share it here at PotPieGirl.com, too. Can’t wait to hear what you think of this story! Once upon a time, there was this 18 year-old in his college dorm room surfing the internet. He came across a now famous blogger who displayed a picture of himself holding a LARGE Google AdSense check. The 18 year-old thought, “Damn! I want to do that too!!!”

So, like many of us sparked by big numbers and pretty paychecks, he came into the internet marketing world. Two years later, after fumbling around with some other ideas, he decided to start a blog about something that really interested him. He created a financial blog with WordPress and had a ball creating it and interacting with his readers. The blog became popular…was getting great rankings for financially-related keywords. He was making a little money, had an apartment, ate his favorite Subway sandwiches….drank beer with his buddies on the weekends….Life was good.

But, life was about to get MUCH better.

Flash forward two years…. present day. The blogger is now 22. His blog is getting a good bit of attention, pushing some corporate big gun’s websites out of the way in the search engines…and he is having a good ol’ time.

One day he is contacted by another website owner in his market. They offer to buy his blog.

A month later, the 22 year-old is an EX blog owner.

He sold that blog for FIFTEEN MILLION DOLLARS!

Ladies and gentlemen….this is a VERY true story. The articles at WebProNews that talk about this story are a great read. Tons of hints about why branding and relevancy online are so important, if not MORE important than ever before.

And wait til you SEE the blog that was bought for 15 million buckaroos. Expecting flash and coolness? Expecting to say “WOW, now THAT looks like a 15 million dollar site!!”

You’ll be shocked because it is NOT flashy or “shiny”. It is a simple WordPress blog that is FULL of -

a) Great content that is relevant to the topic of the site
b) An incredible amount of user-interaction.

I hope you will take the time to read these articles outlining this story…and maybe read between the lines some like I did :wink:

1. Size Doesn’t Always Matter, Relevancy Does -Part One of the sale of this blog

2. The Journey To A 15 Million Dollar Blog Sale – Part Two – story continued

3. This Cesspool We Call The Internet – A follow up story that interested me very much.

So, if you get a chance, read these articles… I’d love to have some conversation about it.

Amazing isn’t it? A one-man blog selling for 15 million bucks! Nice.


Bruce October 10, 2008 at 7:05 am

wow, nice for him :) i think that you can success in your life only if you have enough will

Bruces last blog post..Museums in Orlando

Kate Everett October 10, 2008 at 7:40 pm

Thanks for the post – it’s always interesting to read incredible stories like that – just shows what you can achieve with a little(well probably quite a lot of!) determination. Seems he was sad to sell but once that cheque’s cleared I’m sure it won’t be so bad! Good thing is he’s got an excellent backing for the next venture :0)

Kathy October 14, 2008 at 1:35 pm

I’ve been wondering about this whole ‘branding’ issue in connection with niche marketing.

My question to you, Jennifer, is how important has the branding of PotPieGirl been in your online success with niche marketing? For example, does your PotPieGirl profile give you the weight needed to influence your other profiles (Squidoo, etc.) and has this only been the case in the most recent months?

Great post – this is a conversation that I’ve been waiting for.

Kathy October 15, 2008 at 2:22 am

OK I’m looking at that comment and realize it’s not my full question.

What I really want is an opinion on is this:

It’s a given that branding is important. But to really get the most of it one has to put in a lot of effort, time, and participation in community.

I’m thinking that to do that for each campaign would be overwhelming, but that it may be worthwhile for those campaigns that really take off.

Which takes me to the next question; how many ‘branded’ personalities can one realistically maintain?

I would really appreciate your opinion on building a brand or brands, in the context of building multiple campaigns.

PotPieGirl October 15, 2008 at 2:54 am

Hiya Kathy =)

I’ve been thinking about your questions a lot. I can’t imagine trying to “brand” each little mini-niche campaign some of us have out there – wow, that sure would be exhausting!

However, if one wanted to be known as the “go to” resource for a particular market, then branding definitely comes into play.

For me, “PotPieGirl” and my niche marketing efforts don’t cross paths. I don’t use it on my mini-niche sites or anything like that. However, I don’t assume another “personality” or anything like that on my niche sites, either.

PotPieGirl really just evolved….and it wasn’t a calculated branding effort.

Anyway….. In my opinion, in order to even have a chance to brand and then sell a blog like the one in this article, your life will be that blog/brand. It will be all you do. You will only write about that topic. You will only participate in communities about that topic. In short, you will eat, breathe, and sleep that topic.

What do you think?


Kathy October 15, 2008 at 4:15 pm

It’s good to hear your input.

I was thinking that my Wonder Woman powers were waning because I just couldn’t imagine developing a brand for every profile.

As far as your life becoming that brand perhaps there is another way, i.e. do niche marketing and develop a brand around something that can really hold your attention. Very much like your personal journey of online marketing with PotPieGirl.

What makes you unique, memorable, and brand worthy is your authentic voice.

Most of us have the capacity for an ‘authentic’ voice on a variety of subjects but I wouldn’t want to limit my choice of niches based on my ability to create a brand around them.

As always, thanks for the good information!

Sam January 19, 2009 at 1:29 pm

wow, nice for him, i think that you can success in your life only if you have enough will…

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