What? Mama Never Told You This?!?!
Today at PotPieGirl.com we have a guest post from Jason Tarasi who would like to share 10 things your mama never told you about internet marketing. Jason makes some very important points about the mind set we all need to adopt when trying to make a success of internet marketing – and he’s got a pretty humorous style of sharing his views with us. Grab a cup of coffee and enjoy!
Ten Things Your Mamma Never Told You About Internet Marketing
If you have any children near the computer, I strongly suggest you have them hide their eyes…
Now I want you to imagine this frightening scenario – online marketing without PayPal and autoresponders!
Back in the day, we did business online without autoresponders or PayPal, and we liked it! I also walked through a foot of snow to get to school everyday, even in the Summer. Ok, I confess I am only 34, but I have been in this business for well over ten years. Yes, I used to write out HTML code by hand and no, it isn’t as funny as you think.
While I’m not old enough to pull my pants up over my waist and complain about the government full time, I have been making a full time living online since before Pokémon was all the rage. Over the years I have learned a thing or two about what it takes to make it in this business and what you absolutely must do to stick around for the long term.
I know the anticipation is killing you, so let me get right to this life-altering list:
1. Your Name Is Your Brand
Many big companies brand themselves to the public through logos and catchy phrases. When you are marketing online, you want to brand your name as an expert in your niche. You need to focus on becoming someone who is trusted and respected.
2. Trust Sells
If someone doesn’t trust you, what are the chances they give you their business? About as slim as Jabba the Hut.
Take the time to build trust with your audience, customers, and prospects. The sales and profits will follow.
3. Quitters Never Get Anywhere
I’m going to be brutally honest, I hate quitters. I have seen countless people come into this business and they simply gave up because it took actual work. Who knew!
Never let anyone tell you that you aren’t good enough and never, ever quit on yourself. Success is usually just around the corner for those who are willing to put in a little hard work. This kind of determination will put you ahead of 99% of the competition because…
4. People Are Generally Lazy
Most people don’t want to work hard. They want ready-made solutions handed to them (this is where you come in). Understanding this one concept can make you very wealthy if applied correctly.
5. Max Out Your Ideas
Too many marketers create a profitable product or service, and then quickly move onto their next brilliant idea. They are constantly juggling a number of projects at any given time. This is counterproductive and you are leaving untold amounts of money on the table.
If you find a profitable idea, milk it like a chocolate cow. Once you feel you have maxed out the profit potential with your idea, then and only then should you move on to the next project. However you should…
6. Never Fall In Love With An Idea
If you are in this business long enough, you will find that you have way more bad ideas than good ones. You have to set limits and decide when a project/idea is doomed to failure.
7. Don’t Be Afraid To Take Risks
To get anywhere in this business, you will need to take risks. It takes nerves of steel and even the best ideas can blow-up in your face. It happens. Learn from your mistakes and don’t let failure make you gun shy.
8. Customers Are Like Gold
Treat your customers well and they will return the favor.
9. Outsource, Outsource, Outsource
How many times have you heard the phrase “Jack of all trades, too stupid to outsource”?
Actually, this might be the first time you have heard it, but the point is that as your online business grows, the harder it will be to keep up with your everyday tasks. Learn to outsource now before your business grows too big and spins out of your control.
10. Trust Your Gut
If you have an idea or a gut feeling about something, then you need to trust yourself. You will never make it in this business if you don’t trust yourself enough to make the important decisions for your business.
So there you have it, my big list of what your “mama never told you about Internet marketing”, or maybe she just “forgot” because she didn’t want any more competitors for her new Ebay business!
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Thanks, Jason! Great article that makes some very important points about working online.
Hope everyone has a great weekend!